João Pedro R.

• Revenue Generation & GTM: Designing and executing tailored Go-to-Market (GTM) strategies for Similarweb in Brazil, aligning digital maturity with complex business models; • Full-Cycle Sales Leadership: Managing end-to-end sales processes for high-ticket subscription agreements, from platform architecture demos to final contract negotiation; • Strategic Alliances: Forging commercial partnerships and co-creating strategic content to solidify market positioning and enhance the "Similarweb ecosystem" in the region.; • Data-Driven Influence: Delivering customized market intelligence studies and presenting insights at major industry events to showcase the ROI of data-driven decision-making; • Ongoing strategic planning through regular meetings focused on go-to-market initiatives, market prioritization, and performance tracking.

• Strategic Retention & LTV: Defined and executed the regional vision for Account Management, focusing on maximizing Life Time Value (LTV) and driving adoption across the LATAM portfolio. • Product-Led Growth (PLG): Collaborated on product roadmap prioritization by bridging the gap between customer needs (Product Discovery) and business strategy. • Operational Excellence: Implemented rigorous data analysis frameworks to track NPS, churn mitigation, and engagement metrics, ensuring a customer-centric culture. • Methodology: Leveraged hypothesis validation and user research to transition the team from reactive support to proactive strategic consulting.

• New Business Development: Identified and closed high-growth opportunities within the digital intelligence space, focusing on consultative selling for the Brazilian market. • Stakeholder Management: Navigated complex procurement processes and legal negotiations to onboard mid-market and enterprise clients.

• Client Experience Strategy: Engineered retention frameworks for financial software licensing, aligning client business goals with technical product roadmaps. • Growth Hacking: Utilized internal marketing (endomarketing) tactics to drive upsell opportunities and increase product stickiness.

• Global Supply Chain Strategy: Managed end-to-end import operations and international logistics with Chinese suppliers, optimizing cost structures and lead times. • Strategic Prospecting: Built the buyer’s journey from scratch for the Brazilian market, implementing persona-based lead generation and sales funnel optimization.

• National Market Entry & Expansion: Engineered and executed the comprehensive GTM (Go-to-Market) strategy for the Brazilian market, transforming a global vision into a high-growth local operation. • P&L and Revenue Ownership: Directed all commercial and marketing initiatives, driving nationwide growth through data-driven sales management and strategic brand positioning. • Cross-Border Operations & Compliance: Orchestrated the end-to-end supply chain and import architecture, ensuring 100% regulatory compliance and logistical efficiency in a complex tax environment. • Strategic Stakeholder Liaison: Served as the primary interface for the U.S. Headquarters, providing high-level reporting on KPIs, market trends, and financial performance to ensure global strategic alignment. • Governance & Localization: Led the translation and adaptation of legal and financial frameworks (Compliance), mitigating risks and aligning US corporate standards with Brazilian statutory requirements. • Business Development: Spearheaded the prospecting and management of Tier-1 strategic accounts, significantly expanding the company’s footprint in the South American region.

Serve as the communication bridge between the American Directors and its brazilian employees; Simultaneously translating conference calls or personal meetings when the Directors come to Brazil and need my presence. Help scouting for new clients.

Teach fluency to students of intermediary and advanced level so they can communicate in conference calls and people with different accents easily, using the Pearson teaching method.

Do the billing of all highway transportation, national and international wise.

Control of cash flow; Bills payment; commissions control; Budget creation; Control spreadsheets development; Client Contact List information.

import and export management, customer prospection and market research, definition of action plans, negotiation and execution of legal operations and international logistics. Strategic look towards the international market, applying knowledge in both public and private companies, helping to build relationships between companies and the business market.

Practical and Theoretical Foundations in Sales Developing Sales and Negotiation Skills Sales Management and Technology