João Mario Alexandre

User Acquisition Lead @ Fanatee

Country

Brazil

City

Campinas

Industry

Computer Games

Skill

AppsFlyer, Marketing online, Estratégia de marketing, Aquisição de novos clientes, Gestão de orçamentos de marketing, Atenção a detalhes, Analisar problemas e propor soluções, Liderança de equipe, Arguir e comunicar ideias, Relacionamentos interpessoais, Trabalho em equipe, Inglês, Espanhol básico, Microsoft Excel, Comunicação

Experience

User Acquisition Lead

Fanatee

2026-2 - Present · 8 mos

São Paulo, Brasil

- Define and execute user acquisition strategy with focus on performance and sustainable growth. - Manage and optimize user acquisition campaigns end to end. - Lead creative testing and performance analysis to support iteration and scaling. - Collaborate with Product to translate data into strategic decisions. - Own attribution and measurement processes within the iOS ecosystem. - Manage and mentor the UA team and in-house creative team

Senior User Acquisition Manager

Fanatee

2025-8 - 2026-1 · 6 mos

São Paulo, Brasil

Junior User Acquisition Manager

Fanatee

2024-9 - 2025-7 · 11 mos

São Paulo, Brasil

User Acquisition Analyst

Fanatee

2024-3 - 2024-8 · 6 mos

São Paulo, Brazil

User Acquisition Intern

Fanatee

2023-4 - 2024-2 · 11 mos

São Paulo, Brazil

Project Manager - Publishers & Players Operations

Gamers Club

2022-12 - 2023-5 · 6 mos

- Supported cross-functional projects, contributing to planning, execution, and coordination. - Assisted with project organization, documentation, and follow-up. - Participated in post-mortem analyses to capture learnings and improvement opportunities.

League Operation Specialist

Gamers Club

2021-3 - 2022-12 · 1 yr 10 mos

- Supported planning and execution of esports leagues and live events. - Assisted with operational coordination and logistics. - Contributed to performance analysis and community-related initiatives.