Joao Paulo Smith

▪ Management of multidisciplinary strategic projects to launch new special fertilizers. ▪ Coordination of the implementation project of a new business model in Brazil, focused on organic farming and e-commerce. ▪ Creation of a 9 products portfolio to organic farming (concept, positioning, certification, marketing, formulas). ▪ Value propositions (competitive differential) and marketing strategy ▪ Market opportunities for new products. ▪ Interface between commercial, marketing and industrial in product optimization. ▪ Studies on new formulas creation and new products pricing. ▪ Support to the due diligence process.

▪ Participation and management of multidisciplinary strategic projects of new special fertilizers. ▪ Creation of value propositions (competitive differential) and marketing strategy. ▪ Identification of market opportunities for new products. ▪ Coordination of the process for validating the viability of industrial production of new products. ▪ Interface between commercial, marketing and industrial areas in product optimization / customization. ▪ Identification of market opportunities. ▪ Studies on the creation of new formulations and pricing of new products. ▪ Technical analysis of potential technological partners, support to the due diligence process. ▪ 5 new customized formulas in the last year (impacting ≈1% of total sales).

Intensive job rotation in all 3 brazilian factories in order to learn processes, improve skills, absorb the companie's cultural values and develop entrepreneurial vision. 1 year working in Maceio's factory with focus on optimization of production process, continuous improvement studies and quality management.

Chemical engineer at the largest PVC production unit in Latin America, at Braskem, in Alagoas. ▪ Project 6σ to reduce water waste at the unit, saving R $ 204k in 5 months (target: R $ 190k in 15 months). ▪ Management of solid waste, emissions and effluents from the unit. ▪ Consolidation of environmental indicators and preparation of technical reports for government agencies. ▪ Technical support in the areas of utilities and services.

Main Activities: Consolidation of monthly reports about KPI results of process engineering improvement projects; Technical documents preparation (technical studies, reports, conceptual projects); Participation as team member of 6sigma projects; Modeling and process simulation in Hysys and Aspen Plus software; Technical support to process engineering department at Braskem's chlorine-soda plant in Alagoas.

▪ Participation in the Braskem 2011 highlight award (Project - Cleaning and inspection of the Chloroduct at CS1AL). ▪ Creation of a spreadsheet to apply the Safety Integrity Level (SIL) analysis method for control loops. ▪ Data treatment and monitoring of the main variables in the chlorine production process. ▪ Simulations in Aspen Plus and Aspen Hysys of the chlorine production process areas. ▪ Statistical process control; monitoring of energy losses in cell connectors.

▪ Market audit data analysis (Post Mix Machines) ▪ Implementation of statistical process control aimed at product quality indicators ▪ PET bottle products production line ▪ Participation as an internal auditor and audited in external audits ISO 22000/14000 and OHSAS 18000 and COCA-COLA DIVISÃO BRASIL ▪ Training for commercial and manufacturing areas focused at ensuring product quality.

POST GRADUATION IN SOIL FERTILITY AND PLANT NUTRITION. Final work has evaluated the potential agronomic performance on Soya been of a industrial waste, used as additives to phosphate fertilization.

Sports director at the Chemical Engineering Academic Center - UFAL Member of the Organization team of the Regional Congress of Chemical Engineering Students - Maceió 2010 Freshman Leveling Course Coordinator - 2008

Análise da Viabilidade de Projetos usando fundamentos em metodologias sólidas para análise e discussão das diversas opções de projeto e como tomar a decisão certa de aprová-los ou não.

Creation and validation of a computational modeling tool in GAMS software to ensure systematic and optimized planning of steam production in multiple industrial boilers in the industrial park of the largest PVC production plant in Latin America, in Alagoas (Tool validated via case study applied in Braskem and made available to the company).

Desenvolvimento de estratégia de marketing digital para empresas tradicionais ou startup. Abordados os principais pontos do Marketing digital como ROI, SEO, SEM, Testes AB e como gerenciar o funil de conversão e também como usar plataformas como Google adwords e Analytics, Facebook Ads e Email Marketing.