João Lucas Carvalho de Oliveira

• Development and execution of commercial and trade marketing strategies focused on sales growth, performance optimization, and partner results. • Management and implementation of strategic partnerships, ensuring alignment between commercial objectives, execution plans, and market opportunities. • Analysis of commercial performance indicators, including sell-out, mix optimization, campaign effectiveness, and partner performance. • Definition and optimization of product mix strategies, pricing positioning, and promotional actions to maximize profitability and market impact. • Coordination with internal teams and external partners to ensure effective execution of commercial initiatives across channels. • Identification of market opportunities through data analysis, performance tracking, and strategic insights, supporting decision-making processes. • Support in the planning, execution, and follow-up of commercial campaigns and incentive actions aimed at driving results and engagement. • Continuous improvement of commercial processes, contributing to efficiency, scalability, and performance tracking within the area.

• Management and expansion of the eFácil seller operation across marketplaces such as Amazon, Mercado Livre, Magalu, Via, and Kabum. • Commercial performance analysis: pricing, margins, shipping, stock, and market share. • Planning and execution of commercial strategies to boost sales and brand visibility. • Negotiation of campaigns and commercial terms with marketplace partners. • Strategic product portfolio management focused on profitability and competitiveness. • Coordination of inclusion (People with Disabilities) and innovation (Young Entrepreneur) initiatives. • Active participation in process improvements and performance indicators within the area.

• Assistance to the commercial team in executing promotional campaigns. • Monitoring of sales reports and performance indicators. • Support in competitor analysis and identification of market opportunities. • Communication with partner channels to resolve operational issues.

I worked at the MarketPlace area associated with be the eFácil platform sector.

• "Inclusive Kit" Project: I joined the team developing innovative solutions to enhance education in municipal and state schools with limited infrastructure, focusing on inclusion and educational accessibility for students. • Artefato Project: I contributed to creating a model office, providing creative solutions to challenges faced by companies in engineering, architecture, design, and technology, partnering with the "Casa" community for renovation and fire safety projects. • "Itinerant Sidewalk": I supported the continuation of a 2018 initiative led by engineering and architecture students, aimed at raising awareness of the difficulties people with disabilities face on public and private sidewalks, promoting urban accessibility. • ESP32 Mini Vehicle: I built a mini vehicle prototype with an ESP32 system and Bluetooth connectivity, controlled via Xbox, exploring digital mechanics, aerodynamics, and programming for a semester-end project.

• Recruitment and Onboarding: Developed skills in executing recruitment, selection, and onboarding processes, learning to integrate new team members efficiently and strategically. • Development and Retention: Learned to design and implement people development, talent retention, and performance evaluation initiatives, contributing to career and salary plans with an analytical approach. • Quality of Life and Safety: Gained expertise in organizing well-being, occupational health, and workplace safety actions, mastering how to foster healthier and more productive environments. • HR Assistant Integrative Project: Developed a practical project as an HR Assistant, enhancing my knowledge of people management and crafting creative solutions for HR challenges.