Joao Henrique Baptista

Desenvolvimento de Clientes Comunicação Contínua com os Clientes Gestão de Projetos - conceito, mapeamento, execução e entrega Elaboração de Propostas Monitoramento de Rentabilidade Gestão e alocação de recursos

• We founded ACTT with the proposition of consulting done by professionals acting in their areas of expertise to provide specific solutions to our clients’ demands. • I work on client management, evaluating individual needs, developing project proposals for the specific demands as well as in the concept and development of the projects. • Directly worked on projects for enterprises on the segments of: Communication (Agency and Media); Financial Services, Law and Manufacturing with focus on process optimization, performance indicators identification and implementation and profitability analysis that led to gains in productivity and quality. o Optimization of productive and management processes, including the relevant performance indicators; o Profitability analysis of products and enterprises; o Concept and coordination of the implementation of management and control systems. o Valuation and value estimation for an enterprise trade to other group; o Accounting reconciliation for legal departments o Design of recovery plan for highly indebted enterprise; o New products concept, design and sales support • Developed and provided trainings / workshops for operations, marketing and comercial areas of different market segments.

• Coordinated internal projects focused on process improvement and productivity and profitability gains, including the implementation of the management system and setup of an Auditing and Controlling area. • Established the concept of single point of contact with the Financial and Procurement areas of the clients. Negotiating prices, improving information flow, and the aproval and payment process. • Directed the Client Management Team where I was responsible for the creation and maintenance of the relationships of a client portfolio representing 40% of the revenue with an increase of 5% in this number. • Participated actively on the planning of promotional actions, events and materials to be presented to our clients and its implementation, focused on its strategic alignment to the client’s main needs.

• Led competitive and scenario analyses that set the parameters for product improvements and commercial planning to match market’s expectations. Expected revenue growth for 2008 was 50%. • Defined and revised the products’ price policy, which promoted a better market positioning and an increase in the commercial proposals’ margin (over 5%). • Was responsible for the definition of the strategy to prospect and conquer new clients for the electro electronics segment through a high-performance sales team and the sales campaign supporting it.

• Identified opportunities for improvement in processes and adjustments to the team’s profile. Resulting in the reduction of 45% on rework and 50% on delivery time. Also, an 8% increment in productivity. • Led a multi-department project that optimized the main operational processes saving up to US$ 800,000 in three years. • Coordinated the group responsible for the validation and implementation of the new database production factory, with immediate gains in flexibility and quality in answers to clients’ needs. • Was the main representative of the Operations area in the analysis, concept and launch of new products, increasing revenue and new market development.• Formulated and was one of the responsibles for the implementation of the proceedings and products standardization plan to better comply with regional clients’ needs, with my Latin America partners.

• Actively participated in the redesign and implementation of Marketing’s new role, which resulted in a more strategic positioning of actions and contributions within the company. • Answered for the management and growth of a product portfolio equivalent to 30% of the company’s revenue. Achieved a 22% revenue growth through direct product innovation and the clients’ base growth. • Led the process of reevaluation and re-launching of the Special Analysis and Data Modeling product, which doubled revenues and profitability in two years. • Conducted multi-functional teams in projects for development and implementation of new products. Concept and market evaluation, definition of the commercial policy and analysis of profitability.

• Managed a macro-environment and market trend analysis, a qualitative and quantitative research and scene simulations to generate insights for the strategic planning of the product portfolio. • Led a team responsible for the development and launch of a new brand, being accountable for the production, logistics and distribution. The product was available one week after the final approval. • Coordinated product change and improvement actions focused on cost and quality gains that included pack design changes to keep up with market trends. Initiated my career at Souza Cruz (BAT Group) in 1995 as Trainee, being promoted to Production Supervisor at the end of the first year in the Uberlandia factory, the biggest company’s site in Latin America. In 1998, I was transferred to the headquarters (Rio de Janeiro) in the position of Brand Development Manager in Marketing.