Joanne Reidy

Leading brand, marketing & creative teams across our portfolio of brands and licenses. Apparel Brands is one of the UK’s fastest-growing brand houses. Partnering with IP owners, we build and transform global brands to connect with new audiences. The Apparel Brands portfolio includes iconic streetwear and fashion labels such as Bench and Nicce, renowned accessory and Kids brand Just Hype, alongside licensed products from distinguished names Farah, Castore, Seafolly and Ed Hardy. Our business model targets brand IP and license acquisitions, onboarding into the Apparel Brands eco-system and driving strategic choices that grow and expand their capabilities across design; sourcing; distribution and marketing.

Led NICCE’s marketing and in-house creative and production teams. Focus on operational excellence, partnering with the founder to translate ideas into action and guide & inspire the team in delivering impactful and engaging work.

Led multiple sport and lifestyle/fashion sub-brands, as well as innovation and sustainability initiatives. Developed and executed integrated marketing plans from strategy, go-to-market process, concept and creative development, to implementation across consumer touchpoints and channels, including paid media.

Responsibility of the Running, Training and Athletics category campaigns, product launches, brand initiatives, events and community projects in the UK. Cross channel leadership and strategy.

Worked alongside the Brand Communications Director taking product and brand campaigns to market across UK and Ireland.

Category lead for Reebok accessories across multiple markets; mapping product architecture, forecasting, pricing and segmentation.

Designed and implemented marketing activations, including SEO strategies, affiliate marketing and CRM. Launched and managed social media sites. Offline presence through trade shows, event sponsorship and retail / athlete partnerships. Managed product vision & lifecycles - ranging, pricing, forecasting, delivery and reporting. Evolved product management business processes. Contributed to other adhoc tasks including customer service, fulfilment, sales and events.