Joanne Katsch

Strategic management consultant, specializing in media. Clients include Reader's Digest Association, Women's Marketing Inc., SponsorHub and Conde Nast (2010). Advise clients about key strategic issues such as creating value, increasing revenues and maximizing efficiencies. Examine market opportunities, propose logical new business initiatives, and develop long-term business plans that include implementation strategies.

Responsible for the oversight of priority agency accounts, as well as the development of new agency relationships. Led client development initiatives across all media platforms, with a focus on new media. Led internal task force around company's strategic vision.

Ran $45MM custom publishing division. Increased profitability by 100% annually, for 4 consecutive years. Quadrupled client base and further grew revenues by expanding into new categories and platforms. Led team of 45 people across various publishing disciplines including sales, editorial, creative, account management and production.

Retained complete P&L and operational responsibilities for newly created custom publishing unit. Responsible for quickly on-boarding new clients, and growing annual revenues from $0 to $5MM in two years. Served as Publisher for the Ritz-Carlton Magazine and led a 10-person team of advertising sales reps chartered with revitalizing sales in a formerly defunct magazine. Also, managed multiple integrated marketing projects that leveraged RDA's database, brand and content.

Assigned to support corporate revenue growth by developing new strategies and tactical business plans. Identified corporate synergies and growth opportunities, led brainstorming sessions and developed implementation plans. Also led various re-engineering efforts to eliminate marginal activities, streamline processes, consolidate overheads and improve overall business efficiencies. Led extensive merger analysis with senior management.

Led the planning, management and reporting of $800 million in marketing expenditures, including media expenses, commercial production and national programs. Supported range of advertising and marketing transactions and partnered with division heads on annual plans, spend decisions and risks and opportunities.