Joanne Farber

Thrilled to step into my new role as VP Marketing - Premium Chocolate at Ferrero Canada. Looking forward to working with the talented Canadian, North American and Global team to delight consumers and deliver results.

Right To Play - International Development organization reaching over 1 million children globally. Led the development of new suite of communications materials and training sessions to improve staff capability to generate revenue. Stewarded the brand globally, ensuring adherence to standards across our 20 countries of operations with over 600 staff. • Led annual marketing strategy and planning for global communications team. Conceived a new internal communications strategy and approach for 2015 to improve organizational awareness. • Created new stewardship materials leading to improved donor attainment and retention; including a case for support targeting high net worth donors, impact result materials and thank you postcards. • Developed a comprehensive Financial Transparency suite of materials and training sessions for fundraisers and three of our Boards. Profile photo: Courtesy of Right To Play International. Photograph by Jessica Blaine Smith Photography

Successfully launched 11 innovations valued at over $25M in retail sales. Won two industry awards in 2011; Canadian Grand Prix and Product of the Year for best new products in the confections category. • Leveraged global flavour research to inspire R&D to build a robust funnel for Cadbury Dairy Milk. Launched 5 new Cadbury Dairy Milk bars in 2012 resulting in double digit growth for the brand. • Uncovered how to extend Confections into “kids snacking occasions” by conducting market research and ethnographies amongst Moms. • Strategically identified and gained alignment to new “Where to Participate” opportunity areas for Easter. Scoped and initiated projects to deliver against the opportunity areas valued at over $5 million in retail sales.

Stabilized brand market share by credibly shifting consumer perceptions of Imperial as the best margarine for early childhood development. Portfolio size: $57 million • Created the “Breakfast for Learning” national campaign educating mothers on ways to prepare balanced breakfasts to best enable kids to learn and develop. Sponsored a national in-school breakfast program for back-to-school, to ensure that all children get a nutritious start to the new school year. • Re-staged Imperial through product reformulation and adoption of global packaging graphics. Annual savings of $1.1 million.

Led the research proposals for the development of a retail National Category Business Plan of an emerging vitality platform in order to secure Unilever category leadership. • Identified knowledge gaps in Shopper and Consumer Insights and developed research proposals for Consumer Health Segmentation modeling, Influence Mapping, and Shelf Optimization.

Hellmann's, Snuggle & Sunlight Dish Managed the 3rd largest food brand within Unilever Canada. Established the growth vision to achieve category dominance by year-end 2007. Delivered brand growth averaging 5% per annum. - Devised the “Be Famous for your Food” consumer campaign; creating on-pack recipe booklets, word of mouth, and consumer driven on-line recipe submissions. Voted ‘best in class’ by Marketing Magazine and Strategy Magazine for consumer generated marketing. - Championed innovation research to identify credible categories for brand expansion. Hellmann’s Olive Oil launched delivering $1.9 million in incremental sales. Winner of “Best New Product” Award in 2007. - Instituted “1 cup more” consumption strategy, amplified through recipe dissemination. Grew household penetration to 38.0% from 36.3% and dollar share by 1.5 points by year end 2006.

Assisted in the briefing, creative review, and media planning of the highly successful “For Any Degree of Success” campaign which increased brand relevance amongst the target group and motivated purchase of Degree antiperspirants and deodorants. • Championed the advertising pre-post tracking process by conducting IPSOS-ASI and Ameritest research of the “For Any Degree of Stress” TV executions. Ads ranked Top 10 out of all Unilever Canada TV ads. • Conceived the optimal media strategy to reach our target during stress related events. This resulted in the media placement and sponsorship of the ‘NCAA Basketball Tournament’ and ‘Forges du Dessert’. • Managed the $4 million annual advertising and consumer promotional budget.

Customized account specific promotions for National Accounts resulting in $2.2 million of incremental sales. • Showcased Unilever commitment to gold level retail partners by coordinating launch events at 9 Wal-Mart store openings and securing in-store demonstrations at Shoppers Drug Mart, Zellers and Costco. • Utilized project management skills to bring to market 14 unique special packs, 5 custom displayers, and 13 coupons programs.

Managed a $20M retail Consumer Health Care division. Drove growth through a strategic partnership with Warner Lambert's Polysporin brand.

Independent Studies evaluating the beer industry using the Porter model