Joanna L.

MIRL is a full-stack fashion house empowering bold self-expression and purposeful creation. Through our in-house label, M0NSTER by MIRL, we explore authenticity, duality, and rebellion with culturally rooted, phygital designs. Our Production House also partners with brands and creators, delivering thoughtful, ethical fashion solutions that bridge creativity and craftsmanship across borders. Driven by innovation and authenticity, MIRL builds fashion that inspires, empowers, and connects—both in real life and beyond.

Fashion & Textile Designer Interpretation. Innovation. Identity. JOANNALSM is a couture fashion house that champions individuality, artistry, and experimental design. Fusing fashion with art, we create custom, avant-garde pieces that reimagine texture, technique, and form. Each creation is a study in contrasts—structured yet fluid, familiar yet unexpected—crafted to evoke emotion, provoke thought, and celebrate the beauty of imperfection.

SHOPAVISION is Singapore’s first livestream shopping media app, empowering retail and B2C brands to engage, tell stories, and drive sales through a self-serve live streaming platform. We focus on honest marketing and true consumer connection, helping brands grow efficiently and effectively.

At GAW Capital, sourced and secured tenants to optimize tenancy mix and maintain high mall occupancy. Prepared tenancy agreements, conducted research on emerging retail trends, and supported the leasing team with administrative and onboarding processes. Collaborated closely with stakeholders to ensure tenant satisfaction while aligning leasing strategies with overall mall objectives.

Live Voltage is an integrated online-to-offline platform showcasing international independent brands and their creative collections. We support their expansion into ASEAN and China through curated programs backed by established partners who share our vision of growth and collaboration.

Dressabelle, established in 2008, was founded to provide affordable, quality fashion tailored to the tastes of Southeast Asian women. Inspired by the word “belle,” meaning a beautiful woman, the brand encourages women to become fashionistas of their own style. Dressabelle blends understated elegance with contemporary edge, making thoughtfully designed fashion accessible to every woman who loves to dress up.

Worked at Hollyhoque, which evolved from an online blogshop to a retail store at Orchard Gateway, Singapore. Designed the 2015 year-end collection and 2016 Chinese New Year collection, assisted with styling and photoshoots, edited photos for the website, and supported retail operations as needed.

Head of Wardrobe for an NUS-YALE graduation film by Dynn Otman. Key achievement: Led costume design and garment production for 13 cast members, ensuring cohesive character styling and visual storytelling.

Contributed as a costume designer for “Karaoke Court”, a one-time event by Jack Tan exploring karaoke as a platform for resolving disputes. Designed costumes for seven participants, drawing inspiration from the spirit of Central Arctic Eskimo Song Duels, where grievances were expressed humorously and satirically through song.

Participated in a fashion bootcamp organized by styleXstyle and SamsoniteRED, mentored by industry leaders including Sharon Au, ZenChi, and Ong Shunmugam. Assisted with photoshoots and styling, managed garment logistics, and gained hands-on experience interning under ZenChi—learning draping techniques and client interactions—and Ong Shunmugam, supporting a private client event and sales. Also contributed to designing for styleXstyle’s e-shop.

o Fashion Design student, specialises in Fashion Textile. o Participated in Max Tan digital workshop offered by Mercury Events PTE LTD x Microsoft (2015) o Interested in Costume Design, hence took up Theatre as my elective in Year 2 (2015). o Participated in The Art of Giving at Scott Square in 2014 o Participated in FAD Competition 2014

o Appointed Executive Committee for SA Student leadership programme - chrySAlis programme o Edusave Award for Achievement, Good Leadership and Service (EAGLES) in 2013 o Edusave Character Award in 2013 o Edusave Certificate of Academic Achievement in 2013 o Exemplary Character Award in 2012 o Elected Rhythmic Gymnastics 'A' Division Captain 2012 o Elected Class Representative in 2011 and 2012