Joanna Linnermo

I led Metsä Tissue’s European communications, covering internal, external, executive, change and crisis communications, and owned the governance, processes and key channels to guarantee consistency across markets. I led communications for strategic programmes, major transformation and change initiatives and investment projects, worked closely with C-level to ensure clarity and alignment in demanding situations. I was also responsible for a cross-border communications team and led European Communications Network to keep messaging aligned across countries and functions. I supported our sales, marketing and sustainability teams as well as factories management teams in their communication. European wide communications budget & impact follow-up responsibility. Core of my responsibility: - Strategic, executive & change communications — led communications for strategic programmes and transformation & change initiatives, both internal and external, ensuring clarity around the “why, how and what” of change in times of uncertainty. - Crisis & reputation management — built governance and led communications in high-stakes, sensitive situations, safeguarding trust and company brand under pressure. - European communications leadership — led own team and cross-border networks, ensuring alignment across markets, stakeholders and business functions. In parallel, I was responsible for media relations, customer and stakeholder communications. I was also an editor in chief of digital platforms. I contributed actively to the European Tissue industry communications committee through the ETS (European Tissue Symposium) and Group level communication and leadership forums, including sustainability, internal communications and marketing management teams.

I was responsible for communications at Metsä Tissue, covering internal, external, executive, change as well as social media communications, and drove strategy communications in close collaboration with leadership. I played a key role in delivering communications for strategic priorities and change initiatives, including company-level crisis communications and executive communications deliverables such as quarterly financial reporting and all-staff financial communications. I supported our sales and factories as well as sustainability, marketing & brand teams in their communication. Core of my responsibility: - Strategic & business communications — supported strategy alignment and execution, planned and delivered internal and external communications for key business, change and transformation initiatives. Was responsible for C-level material decks. - Crisis and safety communications — coordinated and delivered communications in demanding situations at both company and factory level safeguarding trust and company brand - Ensuring communications capability — led the European Communications Network, developed team communication capabilities and ensured effective execution across markets. I also coached our team members across markets. In parallel, I managed media relations, was responsible for owned communication channels, incl. intranet and web site as well as own social media accounts, communications planning, budgeting and impact follow-up, coordinated external partner collaboration in different projects, and contributed to group-level forums including sustainability and marketing management teams

I built the communications function for Bonava’s Finnish operations from the ground up together with the leadership following the spin-off from NCC Housing, establishing the communications organisation, processes and ways of working in a highly regulated environment. I led internal and external communications, including change and community stakeholder communications with citizens, municipalities and political stakeholders, ensuring accurate and consistent communication in sensitive topics. Core of my responsibility: - Communications function building — established the team, structures and operating model for communications in Finland for a new standalone organization together with a team. - Strategic & stakeholder communications — led internal and external communications, supported strategy renewal, change and structural initiatives as well as community-related topics in a regulated environment. I was responsible for C-level material decks as well as our social media channels. Led communications related to sustainability, safety, HR, and statutory negotiations, with a strong focus on clarity, transparency and alignment. - Media & PR communications — built company visibility and reputation through active media relations, press releases, articles and media events, helping establish Bonava’s voice and credibility in the Finnish market. In parallel, I led social media communications and communications content development in Finland and contributed to industry-level collaboration through the Confederation of Finnish Construction Industries (RT).

In this role, I worked at the heart of a large European business region within the company, supporting leadership with communications that required precision, judgement and consistency. Operating in a regulated environment where internal alignment, external credibility and risk awareness were essential was familiar and pleasant environment to work in. I led communications during many major operational and structural changes, requiring clear messaging, understanding of the citizens opinions, political will and views, media landscape and collaborating with different stakeholders.

I have always nurtured internal and employee communications, and it is one of the most enjoyable roles and responsibilities and I've had - and still do. At that time I was responsible for running our global internal communications across APAC, Europe and the Americas, creating strategies and global plans, supporting HR in onboarding and offbarding. I helped our employees across regions received timely, relevant and consistent messaging during both stable times and times of drastic changes. I planned and executed the group level internal communications and strategies, building routines that worked across continents, cultures and time zones. I was also Editor-in-chief and owner of global intranet and its platform.

I was responsible for Iittala Group’s group communications, including internal and external communications, planning and producing publications, organizing events up to +500 people, supporting in annual report process. Internal marketing communications, employee consultation communications. Editor-in-chief for global intranet and I created Iittala Group’s first company wide employee magazine and was its Editor-in-Chief. Facilitated and implemented crisis communication policy for the company and co-created several internal marketing campaigns, publications and brochures with the marketing team. I was on maternity leave in 2010.

Responsible for facilitating the development of Iittala Group’s group identity guidelines. Started the Group’s sustainability management project together with the management. Project coordinator in Iittala Group’s Initial Public Offering (IPO) together with a team of highly talented communicators. From 1993 to 2006, I built a strong foundation in executive support, communications, and organizational development across three companies. Assisting CEO as the PA for the CEO and the Executive Team in different projects.

Communication Leadership and Management

Business Administration and Human resources