Joanna Slupczewska

As a Marketing & Partner Manager at NativelyAI & lablab.ai, I act as the bridge between innovative marketing strategies and high-impact partnerships within the fast-evolving AI landscape. My role involves developing and executing data-driven marketing strategies that not only boost brand visibility but also foster strong, lasting relationships with key partners and stakeholders. With a strategist’s mindset, I oversee the full spectrum of campaign execution—from concept to performance analysis—ensuring that each initiative is aligned with our overall business goals and contributes to company growth. My superpower? Keeping everything running smoothly while optimizing for results and staying ahead of industry trends. Beyond marketing execution, I maintain close connections with partners and stakeholders, ensuring collaboration is smooth and our goals are aligned. I thrive on building these relationships and turning them into long-term, value-driven collaborations that benefit both lablab and our partners. My ability to manage multiple projects, coordinate cross-functional teams, and stay laser-focused on results helps drive lablab forward in the AI ecosystem. At the heart of my work is a passion for bringing creative solutions to life and ensuring our marketing and partnership efforts deliver measurable success.

As Growth Manager & Scrum Master at a fast-paced blockchain startup, I played a pivotal role in driving innovation and scaling operations. Leading a team of 20, I managed the full product lifecycle, overseeing everything from strategic planning and Agile execution to market positioning and operational efficiency. Working in a high-stakes, ever-evolving tech environment, I streamlined development processes, optimized recruitment, enhanced onboarding, and ensured seamless collaboration across teams. Beyond IT, I took ownership of business operations, customer engagement, software testing, and go-to-market strategies. I worked closely with clients and stakeholders, aligning product development with real-world utility and ensuring blockchain solutions delivered tangible value. My ability to translate complex technical concepts into strategic business opportunities drove revenue growth and user adoption, reinforcing the company’s competitive edge in the industry. With a holistic focus on team leadership and execution, I fostered a high-performance culture, balancing agility with long-term vision. My problem-solving mindset, leadership, and ability to navigate uncertainty were instrumental in the company’s growth. I didn’t just contribute—I shaped the trajectory of the company, delivering results that lasted well beyond my tenure.

Leading major international projects in the digital and creative industry, I quickly established myself as a results-driven and strategic leader. My journey began as an intern, but within just two weeks, I was promoted to Creative Project Manager, taking on increasingly high-stakes responsibilities. Rapidly advancing to a senior role, I spearheaded a groundbreaking collaboration with a global social media platform, developing the project entirely from the ground up. I structured processes, optimized workflows, and ensured seamless execution, setting a foundation for long-term success. Even after my departure, the projects I built continued to thrive due to the strong operational frameworks I implemented. Overseeing over 100 creative digital campaigns, I managed a diverse team of 15+ project managers and designers, ensuring high-quality deliverables and timely execution. I navigated complex client negotiations, collaborated with international brands, and worked closely with media and marketing agencies to develop and execute innovative strategies. Handling major creative and marketing initiatives, I optimized timelines, resource allocation, and project scope to drive measurable success. Beyond execution, I played a crucial role in leadership and mentorship, guiding new project managers and refining internal processes to maximize efficiency. Working in a fast-paced creative agency honed my ability to manage high-pressure situations, problem-solve on the go, and ensure seamless cross-functional collaboration. I thrived on challenges, always delivering on time, exceeding expectations, and maintaining the highest professional standards. This experience shaped me into a dynamic, adaptable leader with a keen understanding of global digital projects, high-profile client management, and long-term strategic planning.

With experience in managing social media for various brands across industries like fashion, cosmetics, hospitality, and film, I have developed a deep understanding of how to craft digital narratives that drive engagement and business growth. My expertise lies in creating and executing data-driven social media strategies, blending content creation with performance marketing to deliver measurable results. From overseeing Instagram, Facebook, TikTok, and Pinterest profiles to developing content that resonates with audiences, I have successfully built strong online communities and elevated brand presence. My work has encompassed everything from conceptualizing and producing high-quality content—videos, animations, photography, and graphics—to running influencer marketing campaigns that amplify brand credibility. I have led paid social campaigns, ensuring strong ROI through targeted ad strategies, and continuously refined social media approaches using analytics to optimize performance. Beyond content and strategy, I have been deeply involved in community management, ensuring brands maintain an authentic and engaging presence. By aligning messaging with brand identity and understanding audience behaviors, I have driven meaningful interactions that translate into loyalty and conversions. My approach combines creativity with a results-driven mindset, ensuring that every campaign, post, and interaction serves a larger strategic purpose. Working across multiple brands has allowed me to adapt quickly, embrace innovation, and stay ahead of trends, ensuring that the brands I work with not only maintain relevance but also set new standards in their industries.

I oversaw the company’s e-commerce operations, optimizing supply chains and leading negotiations with product providers across Asia, particularly in China. I ensured the seamless management of warehouses and logistics in Poland, driving operational efficiency and improving product availability. Spearheading cross-functional projects, I focused on streamlining processes, expanding product offerings, and enhancing overall workflow. I defined project goals, developed strategic timelines, allocated resources effectively, and ensured the timely and successful execution of initiatives, all while maintaining a results-driven and efficiency-focused approach.

Modeling wasn’t just a career—it was an intensive training ground in resilience, adaptability, and self-management. Navigating high-pressure environments, constant change, and cultural diversity shaped my ability to think strategically and thrive in fast-paced industries. Working in an unpredictable, competitive industry taught me how to handle rejection, adjust quickly to new challenges, and maintain composure under pressure. Collaborating with international teams refined my ability to communicate across cultures, understand global markets, and adapt to different business environments. Modeling is more than aesthetics—it’s strategic. Managing my career meant building a strong professional network, negotiating contracts, and positioning myself within a dynamic industry. These experiences shaped my approach to business, marketing, and strategic leadership. The lessons in agility, negotiation, and global awareness became the foundation for my transition into new industries, where I apply these skills daily. What began as a creative pursuit evolved into a transformative experience that built the foundation for my professional journey today.