Joanna Michelle de Rotaeche

A fast paced, fun and high-pressure environment Interacted professionally with fans, greeting celebrities & front office staff, conducting accordingly. Flexible with tasks assigned for race days Maintained integrity and professionalism representing the organization Bilingual (English/Spanish). Teamwork. Stood and moved around outdoors for long periods of time

Ultra High End Entertainment Restaurants. Top Seller on January, February & March. Crossed selling with other 15 restaurants in the chain. Made face to face reservations to the restaurant clients describing the concept and attributes of each restaurant. PR on social media platforms. Gave an hospitality experience. Assisted on marketing activities and improvement ideas. Spanish: Restaurantes de entretenimiento de alta gama. Top Seller en Enero, Febrero y Marzo. Venta cruzada con otros 15 restaurantes de la cadena. Realicé reservas cara a cara con clientes del restaurante describiendo el concepto y atributos de cada restaurante. Relaciones públicas en plataformas de redes sociales. Dio una experiencia de hospitalidad. Asistencia en actividades de marketing e ideas de mejora.

Visited locations and created authentic, attractive audio visual content for companies that required our marketing services. Responsable for 6 different client business accounts. Examples I got to work with: Restaurants, coffee shops, a grand opening party cenote in the Riviera maya, beauty shops, a wellness spa, clothing brands, a new shopping mall in Tulum, etc. Assisted on every photography shooting for my accounts. Implemented my own social media calendar for each account to keep track of growth. Created an online community answering to people's inquiries through every platform profile (Facebook and Instagram). Evaluated every post to create synergy. Created and designed Instagram feed examples. Weekly presentation pitch to clients for final approval. Visite ubicaciones y cree contenido audiovisual auténtico y atractivo para las empresas que requieren nuestros servicios de marketing. Ejemplos con los que trabajé: restaurantes, cafeterías, un cenote de fiesta de inauguración en la Riviera maya, salones de belleza, un spa de bienestar, marcas de ropa, un nuevo centro comercial, etc. Implementación de calendario en redes sociales para cada cuenta, realizando un seguimiento del crecimiento. Cree una comunidad en línea que responda a las consultas de las personas a través de cada perfil de plataforma (Facebook e Instagram). Evaluación de cada publicación para crear sinergia. Crear y diseñar ejemplos de feeds de Instagram. Pitch de presentación semanal a los clientes para su aprobación final.

Real Estate social media strategist, daily content generation, design and post management, calendar planning, completing tasks in tight schedules, prepare email marketing to specific audiences based on purchasing power. Live streamed seasonal giveaways for sales strategies. Kept track on international client data base. Managed Facebook & Instagram Ads, Google Analytics, Twitter, Linktree, LinkedIn, Tiktok and Youtube platforms. Delivered market studies on properties and support in real estate inventories. Made monthly reports based on results and future improvement ideas. Connected with prospect clients through social media with paid and organic campaigns (Creator studio or Sprout). Created an online community achieving awareness and branding. Construcción y administración de una comunidad online. Gestionar la identidad, imagen de la marca, calendarios de contenidos, creando relaciones estables y duraderas con nuestra audiencia. Creación de análisis de mercados en el sector inmobiliario para clientes. Diseño de contenido audiovisual para redes sociales (Facebook, twitter, Instagram, Tik Tok, Youtube). Mostrar resultados medibles y visuales, de forma semanal y mensual. Responsable de actualizar una base de datos internacional. Campañas de email marketing y publicidad pagada/ organica en google ads, facebook e instagram ads. Medición de resultados en Google Analytics para la toma de decisiones. www.enventacancun.com Inmobiliaria EnVentaCancun

The Ordinary Products. Live streamed beneficial attributes of each product to my instagram community. Tik Tok trends. Social Media, Community Manager, Branding, Copywriter of my account. Independent Representative of the brand. Copywrited texts for multiple audiences to spread knowledge of product line. Redes Sociales, Community Manager, Branding, Copywriter. Representante independiente de la marca.

Course work: Micro & Macro Economy Fundamentals Types of Marketing Fundamentals of Marketing International Business Brand management Law and Business Consumer Behavoir Entrepreneurship and Innovation International Economy Strategic direction of Sales Marketing & Customer Service Marketing Planification I, II & III Global Marketing Supply chain management (Retail and physical distribution spaces) Qualitative & Quantitive market research (Mistery Shopper) Comprehensive marketing communication English Business Digital Marketing Innovation and product strategy Strategies at the point of sale and marketing Competitive Analysis and Strategy Social Responsability and Susteinability Price Analysis and marketing metrics Industrial Marketing Information technologies (CRM, ERP).

Courses: Touristic Marketing. Theoretical and applied sales techniques. Total quality management as a competitive advantage in marketing. Marketing Plan. Below The Line Communication (BTL).