Joanna Lee

Vice President and Managing Director, Vans, Asia Pacific @ Vans

About

A strong business transformer with more than 20 years experiences in retail, wholesales, and e-Commerce, and more than 20 years experiences in managing full P&L. Joanna is a global citizen with deep knowledge in APAC markets and experienced in working in matrix organisations. A true leader and collaborator when working with different stakeholders. She has worked in Taipei City, New York City, Shanghai City, Hong Kong, and Singapore, with both local operational and regional business management experiences. She is a leader in setting clear vision to guide organizations through transformation. She is both visionary and hands on, empathetic and not afraid to make difficult decisions. Joanna Lee demonstrate entrepreneurship, leading by example, a poet and peasant too. She also has proven track records in both turnaround a challenging business, and to accelerate a mature business. She is seasoned executive.

Country

China

City

Shanghai

Industry

Retail

Skill

Business Transformation, E-Commerce, Team Leadership, Beauty, Wholesale Operations, Retail Sales, Asian Business, Asia Business Development, Stakeholder Management, Cross-functional Team Leadership, International Sales, Multi-cultural Team Management, Leadership, International Business, International Development, International Marketing, Brand Management, Strategic Planning, Digital Strategy, Cosmetics

Experience

Vice President and Managing Director, Vans, Asia Pacific

Vans

2023-11 - Present · 2 yrs 11 mos

Shanghai, China

Focus on building a sustainable business model for Vans APAC, via shaping APAC Product and Merchandising strategy, re-firming brand positioning, strengthening capabilities, and building a performance driven culture.

Managing Director, Asia Pacific

The Body Shop

2021-12 - 2023-11 · 2 yrs

Singapore

A proactive leader passionate about digital transformation, change management, and talent development. Who is seasoned in brand/organization rejuvenation and reinvigoration in heritage markets and new frontiers.

Vice President, Prestige Division, Asia Pacific

Shiseido

2018-8 - 2021-10 · 3 yrs 3 mos

Singapore

APAC Regional Director, Origins, Asia Pacific Region

The Estée Lauder Companies Inc.

2012-3 - 2018-6 · 6 yrs 4 mos

Hong Kong

Successful turnaround Origins APAC business by developing clear APAC strategy, taking calculated bets, and strong leadership for digital transformation.

Brand Director, Kiehl's China

L'Oréal

2008 - 2012-2 · 4 yrs

Shanghai City, China

Successfully launched Kiehl's brand in China, and built it as the highest productivity brand in China beauty industry. Made Kiehl's brand profitable in China in year 1.

International Business Director, Kiehl's Headquarter

L'Oréal

2007 - 2008 · 1 yr

New York City

Responsible for international business development of Kiehl's brand in Asia, Middle East, Africa, and Pacific (Australia, New Zealand)

Brand Manager, Kiehl's Taiwan

L'Oréal

2004 - 2007 · 3 yrs

Taipei City, Taiwan

Successfully build Kiehl's Taiwan business as the biggest international market for Kiehl's. Afterwards, was invited to Kiehl's Global team to manage international business.