Joanna Ortega

Freelance Senior Copywriter @ Publicis Groupe Singapore

About

Jo is a creative Copywriter with a penchant for wordplay and a knack for problem-solving. She started her advertising adventure in 2015 after deciding to make a career switch from the hospitality industry. In her first year, she participated in Mediacorp's Young Lions Competition and won the Cyber Category. She went on to represent Singapore at the 2016 Cannes Young Lions Competitions and took home Gold in the Cyber Category. Since then, she's created work for a myriad of amazing brands such as Spotify, Blackmores, Singapore Tourism Board, Starbucks, and Lancôme. What started out as a simple pursuit for a more challenging, word-driven career has turned out to be the best decision Jo's ever made. When she's not trying to string clever lines together, Jo spends her time gaming and listening to music.

Country

City

Singapore

Industry

Marketing & Advertising

Skill

Branded Content, Campaigns, Presentations, Search Engine Optimization (SEO), Paid Media Strategy, Written Communication, Grammar, Storytelling, Creative Work, Relationship Development, Teamwork, Performance Motivation, Organization Skills, Presentation Skills, Digital Trends, Creative Ideation, Pitching Ideas, Online Copy, Marketing Copy, Social Media Communications

Experience

Freelance Senior Copywriter

Publicis Groupe Singapore

2024-12 - 2025-7 · 8 mos

Singapore

Senior Copywriter

McCANN Singapore

2023-10 - 2024-9 · 1 yr

Singapore

Conceptualised local and regional campaigns for Mastercard, Purina, and LumiHealth. Developed digital and social content for GovTech, Microsoft, and L’Oreal.

Senior Copywriter

BLKJ HAVAS

2021-3 - 2023-10 · 2 yrs 8 mos

Singapore

Developed local and regional campaigns for EDB, Scoot, AIR+, Mediacorp, IMDA, RSAF, and Endowus. Conceptualised and won pitches for brands like Amazon and AIR+.

Copywriter

Iris

2019-8 - 2020-12 · 1 yr 5 mos

Singapore

Developed local and regional campaigns for Guinness Singapore, Starbucks, William Grant & Sons, and Facebook Marketing Partners. Conceptualised for regional and local pitches.

$TBWA\Group Singapore$

Copywriter

TBWA\Group Singapore

2016-11 - 2019-7 · 2 yrs 9 mos

Singapore

Developed local campaigns for Singapore Tourism Board, Lancôme, Lexus, Geneco, and Ohm. Conceptualised regional campaigns for Skittles, Blackmores, and Spotify. Ideated on regional and local pitches.

Junior Copywriter

DDB Group Singapore

2015-8 - 2016-11 · 1 yr 4 mos

Singapore

Developed digital and social content for McDonald’s, ExxonMobil, SilkAir, Samsung, Health Promotion Board, Unilever, and Johnson & Johnson. Conceptualised for digitally-led campaigns and pitches.