Joann Marsili, MBA, CFMP
Fractional CMO; Strategic Marketing Focused Consultant
About
I am a highly accomplished and seasoned marketing and sales executive with expertise in creating successful business strategy while bringing together marketing vision and science to sales execution and customer experiences. I have been successful in producing bottom-line results and driving revenue enhancement, identifying growth opportunities and executing on strategy, while focusing on the customer and building strong internal processes to deliver second-to-none brand experiences. A strong, collaborative leader, I work to build teams of engaged, innovative professionals. My business focus is on strategic planning, performance management, sales strategy and execution, data analytics, digital and social marketing, and employee and customer engagement.
United States
Archbald
Banking
Marketing, Marketing Strategy, Strategy, Strategic Planning, Advertising, Banking, Marketing Management, Social Media, Sales, Public Relations, Retail Banking, Business Development, New Business Development, Social Media Marketing, Direct Marketing, Account Management, Small Business, Budgets, Finance, Mergers & Acquisitions
Experience
Fractional CMO; Strategic Marketing Focused Consultant
EVP, Chief Growth & Client Experience Officer
Fidelity Cooperative Bank
Executive Vice President, Chief Marketing and Digital Experience Officer (CMDXO)
Fidelity Cooperative Bank
Leominster, Massachusetts, United States
Advisory Board Member
ABA School of Bank Marketing and Management
Senior Vice President, Chief Marketing Officer, CFMP
Fidelity Bank
Play a critical role in the overall strategic marketing of the organization while serving on the Senior Management team using marketing to identify, influence, and maximize the achievement of the organization's strategic goals. Provide functional leadership in strategic planning, relationship management strategies utilizing data analytics and MCIF/CRM execution and ownership, market planning of all lines of business, corporate and shareholder communications, marketing research, product management, channel development, social and digital strategies. Key Accomplishments: * Named one of the top 50 Banks in Social Media by the Independent Community Bankers Association -- 2013 & 2014 * Implemented and executed on brand differentiation strategies that created the most memorable community bank in the Scranton/Wilkes-Barre marketplace, including being voted BEST BANK by the largest daily newspaper 3 years in row. * Formulate and execute on direct mail program that is responsible for returning over $1 million in net returns per year. * Development of best in class community focused initiatives, including "Playhouse in the Park" and "Kid-preneur Lemonade Initiative" * Led development of Fidelity Culture project that reinforced the Bank's core values and created a sense of community amongst employees Honors & Awards: * Named Top 25 Women in Business - 2008 by the Northeast PA Business Journal
Director
Susan G. Komen NEPA Affiliate
Consultant
Marsili Marketing
Full - service marketing consulting firm specializing in small business planning and development.
Education
Wilkes University
Penn State University
Speech Communications/Broadcasting
Joann Marsili, MBA, CFMP's Contact Information
Phone
Find the Right Leads
Find Verified Contact Data
What LeadContact does well
Find verified emails, phone numbers, and decision-makers with 98% accuracy.
Find Leads
Find the right people by company, role, industry, location, and more.
925M+ professional profiles
Find Emails
Access verified email addresses for your target contacts.
657M+ emails
Find Phone Numbers
Get cross-validated phone data from multiple top sources.
239M+ phone numbers
More Accurate. Lower Cost.
Find contact data in 1 tool with 98% accuracy
LeadContact integrates leading enrichment tools to deliver more accurate contact data—without paying for each one.
Great conversations start with the right contact.
It’s time to find yours.