Joana Da Silva

Manage OEM and Expo customer accounts for Allegion, driving business growth and strengthening relationships across the commercial door hardware industry. Responsible for developing strategic partnerships, identifying new business opportunities, and delivering tailored product solutions to customers within OEM channel. Represent the business at industry expos and trade events, promoting Allegion’s product portfolio, engaging with stakeholders, and supporting brand growth within the Australian market. Recognised for strong relationship management, commercial awareness, and a proactive approach to customer engagement and sales development.

Joined Sportscraft as an interim role during a career transition, bringing energy and enthusiasm to a fast-paced retail environment while awaiting the next suitable professional opportunity. Delivered excellent customer service, supported sales targets, and assisted customers with styling and product selection. Thoroughly enjoyed being part of a supportive team, with a great working relationship with both my manager and assistant manager, whose encouragement made the experience genuinely rewarding — and a fun detour into fashion along the way.

-Managed a high-value Marine portfolio annually, driving sustained growth and strengthening key client relationships. -Draft, negotiate, and execute high-value commercial agreements, ensuring profitability and client loyalty. -Contribute to board-level strategic papers, influencing national sales direction. -Implementing strategies that increased revenue and maintained key client relationships. -Partner with cross-functional SMEs (Legal, HSSE, Technical, PQ, Supply Chain) to deliver tailored solutions.

-Directed a multi-million-litre B2B portfolio across diverse sectors, driving growth and ensuring long-term client retention. -Led and secured enterprise tenders, winning strategic contracts and expanding revenue streams. -Negotiated complex deal structures, including rebates and pricing, maximising profitability and commercial outcomes. -Delivered double-digit YOY growth through proactive customer engagement and targeted, strategic sales initiatives.

-Held P&L accountability for $1M+ in revenue across multiple states, ensuring consistent commercial performance and cost control. -Strengthened distributor and supplier relationships through effective procurement negotiations, contract optimisation, and compliance alignment. -Delivered ~10% year-on-year sales growth through strategic distributor management, supplier collaboration, and market planning. -Provided accurate forecasting, planning, and trend analysis to guide strategic business and procurement decisions, supporting data-driven growth. -Collaborated with marketing and operations teams to design and execute national campaigns that boosted brand visibility and customer engagement. -Provided accurate forecasting, planning, and trend analysis to guide strategic business and procurement decisions. -Managed and motivated regional account teams to drive consistency and performance across states. -Led quarterly business reviews with key accounts to identify growth opportunities, innovation gaps, and process improvements. -Ensured alignment between sales execution, logistics, and customer service, maintaining operational efficiency and customer satisfaction.

Bringing my love of coffee from the home of coffee. I have a strong affinity with coffee, being a native of Brazil, the world's largest coffee producer. It therefore seemed almost inevitable that I'd be drawn to work with such a premium coffee brand as Nespresso. -Accountable for delivering consistent annual capsule growth exceeding 15% in a highly competitive specialist FMCG market. -Operated with a high degree of autonomy, driving ambitious sales targets through business development and strategic account management across multiple sectors including legal, educational, and automotive. -Managed a diverse client base ranging from small offices to multinational organisations, building trusted relationships and negotiating effectively at all levels. -Developed and executed sales and channel strategies to drive sustainable, profitable growth. -Delivered accurate forecasting, planning, and pipeline management to guide business decisions and ensure alignment with corporate targets. -Partnered cross-functionally with marketing, operations, and logistics to optimise supply performance and customer satisfaction. -Championed innovation through tailored customer solutions and value-driven engagement programs.

-Manage and grow a portfolio off-premise (retail, supermarkets, distributors) accounts. -Develop and maintain strong customer relationships to ensure long-term loyalty and repeat business. -Conduct regular business reviews with key accounts to identify opportunities for range expansion, promotional activity, or pricing optimisation. -Negotiate trading terms, promotional agreements, and rebate structures to maximise profitability. -Delivered 22% YoY sales growth across Noahs Juices portfolio through targeted upselling and account expansion. -Secured national listing with IGA supermarket chain, increasing brand exposure by 40%. -Achieved record-breaking quarterly sales volume by launching new seasonal product lines and optimising shelf placement. -Retained 93% of key accounts during a major pricing restructure through proactive relationship management and communication. -Onboarded 20+ new on-premise venues, increasing distribution reach in Melbourne city area. -Negotiated marketing campaign position for a flagship venue, boosting visibility in the premium channel.

Business and Marketing

PMBOK framework

Tourism and Hospitality