Joana Ribeiro de Oliveira

I’m an experienced Chief Executive Officer with over 16 years of leadership in an international brand within the retail and e-commerce sectors. Throughout my career, I’ve built a strong strategic vision focused on results, innovation, and people. I hold an MBA and a Postgraduate degree in Digital Transformation, which support my passion for business and technology. This combination has enabled me to lead confidently in fast-paced, ever-evolving environments. My core skills include: Business Strategy Marketing & Sales Digital Transformation People Management Negotiation & Leadership I’m driven by challenge and believe in aligning performance with purpose. My focus is on creating impact — for teams, clients, and the wider market. Open to new collaborations, meaningful conversations, and projects that promote innovation, conscious leadership, and sustainable growth.