Joana Fleury
Diretora Geral | BU Country Leader | L'Oreal Produtos Profissionais @ L'Oréal
About
Passionate professional, in leadership positions for the last 15 years, strong knowledge in marketing and business development. Recognized as a outstanding leader, matching drive and empathy for business results achievement. Large experience in consumer goods companies.
Brazil
Rio de Janeiro
Cosmetics
Shopper Marketing, FMCG, Customer Insight, Trade Marketing, Customer Marketing, Key Account Management, Social Media, Digital Media, Marketing Strategy, Turnaround Strategy, Marketing, Marketing Management, Pricing, Product Launch, Strategy, Business Planning, Competitive Analysis, Management, Market Analysis, Marketing Research
Experience
Diretora Geral | BU Country Leader | L'Oreal Produtos Profissionais
L'Oréal
Rio de Janeiro, Brazil
General Manager responsable for L'Orea Professional Products division
Diretora Geral | BU Country Leader | L'Oreal Produtos Profissionais
L'Oréal
Rio de Janeiro, Brazil
General Manager responsable for L'Orea Professional Products division
Brand General Manager
L'Oréal
Rio de Janeiro, Brasil
Business Development Director
L'Oréal
Rio de Janeiro, Rio de Janeiro
Responsible for trade marketing, category management, BI and trade services.
Marketing Director
L'Oréal
Rio de Janeiro Area, Brazil
Garnier / Niely Brand and sub-brands
Head of Marketing
Yum! Brands
Leadership of Marketing department for KFC Brand in Brasil.
Marketing Director Food Solutions
Unilever
Marketing Director Beverages & JV
Unilever
São Paulo Area, Brazil
Responsible for marketing execution strategy of 3 different brands: Ades (soy beverage), Becel (spreads) and Pureit (water purifier). Annual revenue of Eur 300 million. 3 direct report managers, 12 people total team.
Marketing Manager Beverages Category - AdeS
Unilever
Responsible for AdeS Brand - innovation projects, media deployment and POP execution for "milk" sub-category.
Customer & Marketing Manager
Unilever
Trade & Mkt Manager for sin cleansing and skincare category - Operational Plan management: volume, share, price and assortment decision - National activities calendar development and implementation (EUR 15 mm / year) - Product launches activation: media and POP Plan, price, customer history - Team: 1 trainee, 2 coordinators, 1 analyst
Trade Marketing Manager
Unilever
Working at sales regional office - Rio de Janeiro. - JBP with main local clients to develop the business and gain share - HPC categories tracking: POP KPÍs - Tactical plans: price, promotion, visibility
Education
ESPM Escola Superior de Propaganda e Marketing
Joana Fleury's Contact Information
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