Joan W.
Regional Marketing and CRM Executive @ Chloé
About
Joan is a conscientious, reliable and self-motivated marketer. She is passionate on marketing field with demonstrated experiences on marketing, event management and communications obtained from commercial, INGOs and education sector. She is currently focusing on organising strategic 360-degree marketing campaigns across APAC regions.
Hong Kong SAR
Hong Kong
Luxury Goods & Jewelry
Customer Relationship Management (CRM), SAP, Luxury Brand Marketing, Canva, Adobe Photoshop, Content Marketing, Digital Marketing, Social Media, Microsoft Office, Social Media Marketing, Social Sciences, Adobe Illustrator, Marketing, Event Management, Copywriting, Nonprofit Organizations, Fundraising, Administration, Clerical Skills
Experience
Regional Marketing and CRM Executive
Chloé
香港特別行政區
- Executing 360-degree marketing campaign launch including PR, Media, Gifting and Retail initiatives according to Global Marketing Calendar - Organising CRM events to enhance client recruitment and retention across APAC regions - Engaging with landlords to coordinate promotional campaigns and optimize in-mall exposure to increase brand visibility - Collaborating with HQ and cross-functional teams to exceed business targets - Providing administrative support to the team, including processing daily reports, financial documents and PR stock-flow through SAP system
Officer, Branding
Chow Tai Fook Jewellery Group
Hong Kong SAR
- Executed strategic 360-degree marketing campaigns to drive sales and traffic - Collaborated with cross-functional team, including R&D, CRM and Merchandise Management team to achieve business targets - Arranged and participated in photo/video shooting and aligning all outcomes with the corporate branding directions - Managed and liaised with vendors, agencies of PR, advertising and events - Supported merchandise selection and logistic arrangement of PR events
Marketing Officer
Plan International Hong Kong
Hong Kong SAR
- Organised large-scale fundraising events in shopping malls and public venues from start to finish, including planning, execution, and post-event evaluation - Communicated with contractors for event design and production - Implemented marketing strategies to facilitate monthly and one-off donation - Managed event website with WordPress and updating content on regular basis - Developed written and visual contents for social media, website and eDM with creativity and high accuracy
Intern
UNHCR, the UN Refugee Agency
Hong Kong
- Assisted in the organization of fundraising events and regular conferences - Developed marketing materials for fundraising events - Conducted data analysis about efficiencies of fundraising events - Delivered bilingual translation of UNHCR Global Trend Report 2018
Education
The Education University of Hong Kong
Global and Environmental Studies
- Major in Global and Environmental Studies - Minor in Sustainability Studies
Joan W.'s Contact Information
Phone
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