jo eames

A fantastic role in a fascinating company and my first official Client Side position. EduCare is the UK's leading provider of Safeguarding and Duty of Care training and prides itself on producing high-quality content with an exceptional service. A great B2B role, primarily targeting the Education sector, my main focus is to lead a content strategy that engages and informs current and potential customers. I have already learnt so much, both in terms of marketing strategy and effective measurement, as well as the compliance expectations of schools, sports clubs and healthcare providers. I have produced content on online safety, CQC regulations, the football abuse scandal, Mental Health and Dementia, the list goes on. It changes every week and it is always interesting. It's great to see a small company work to make such a difference.

An interim role at this brand-led creative agency within the Senior Management Team. As acting Head of Operations I had overall responsibility for the efficiency of the company as a whole, imbedding new systems and processes and improving MI. I also developed the marketing content strategy and plan, implemented a sales CRM system and developed the prospecting strategy. Key marketing activities included managing a project to develop the agency's SEO & PPC activity, creating content and delivering external proactive sales campaigns.

Responsible for all internal and external marketing activity including co-ordinating and running events, producing all print and online marketing collateral, developing and editing the main website, running email campaigns and launching and maintaining all social media channels. Internal comms activity included planning and delivering training, cascading a new CI and core values and implementing an internal blog and newsletter.

* Working on accounts including Harvester, HSBC, Central Trains and Computeach. Responsible for all campaign and strategy planning, results analysis, team management and managing budgets. * Produced several award winning campaigns including both creative awards and industry accolades. * Worked on TV, DRTV, Radio, DM and online.

Writing and delivering the marketing strategy and communications plan. Responsibilities included implementing email programmes, coordinating a complete CRM campaign to engage existing customers, re-ignite lost customers and drive referrals and cross sales, running a programme of webinars, launching a new website and producing content strategy to drive traffic, implementing a PPC campaign and monitoring and improving natural search.