Jo Chou

Social Media Marketing Intern @ The International Language Institute of Massachusetts

About

Trend information enthusiasm！ Marketing professional with 4 years of experience, skilled in strategic and creative integration across multi-channel campaigns. Passionate about Edtech and brand development, leveraging creativity, content, and data-driven insights to deliver measurable impact.

Country

Taiwan

City

New Taipei City

Industry

Marketing & Advertising

Skill

Brand Management, Project Management, Strategic Marketing Management, Strategic Public Relations Planning, Event Planning, Social Media Marketing, Advertising, Business English, Data Analysis, Video Production, Celebrity Management, Client Relations, Creative Writing, Special Effects Makeup, Cosmetics

Experience

Social Media Marketing Intern

The International Language Institute of Massachusetts

2025-7 - Present · 1 yr 3 mos

Northampton, Massachusetts, United States

-Strengthened brand presence through cross-cultural storytelling and social engagement. -Developed video campaign independently with data-driven insights to content strategy, achieving 190.6% organic view growth and 293.4% reach increase, with 100+ followers in 2 months. -Produced end-to-end educational video content (script to editing); one video reached 79.5K+ views, 547 shares on Threads, and boosted Instagram by 60+ new followers. Business english/ Social Media Marketing/ Project Management/ Data Analysis/ Video Production/PS/PR/Canva

Sr. Advertising executive

The A Team 博上廣告團隊

2024-5 - 2025-7 · 1 yr 3 mos

台灣臺北市

-Led integrated marketing campaigns for Mentholatum, Hadalabo, and Melano CC, combining data insights with cross-channel strategy (TV, digital, KOL, WOM) to strengthen brand leadership. -Optimized digital campaigns with 50–60% CTR growth, and spearheaded ESG initiatives enhancing brand reputation. -Streamlined workflows across creative, media, and vendors, accelerating launches by 1 month and improving team efficiency.

Public Relations Specialist

WeCreate Agency

2021-4 - 2022-9 · 1 yr 6 mos

Taipei, Taipei City, Taiwan

-Planned and executed multiple international brand collaborations and O2O campaigns, including COS, Amorepacific × HOPE, Swatch × Snoopy, AISH × Taipei Fashion Week, GQ, and Kaohsiung City Government. -Leveraged strategic marketing to align brand objectives, managed project timelines and budgets, ensuring campaigns were executed effectively. Successfully amplified brand presence—AISH × Taipei Fashion Week reached over 470 media and influencer exposures, boosting brand awareness and impact.

Social Media editor

三立集團

2019-6 - 2021-4 · 1 yr 11 mos

Taipei

-Supported content strategy, data analysis, and project execution, driving rapid social media growth: "Zheng Knows": grew followers from 9K to 94K "Lu Reads Taiwan": grew followers from 25K to 98K -Skilled in creating highly engaging posts, with one post on "Taiwan Lights Up" ranking third historically for interactions. -Leveraged data-driven content strategies to increase brand visibility and user engagement.