Jean-Noël CHARLIER

Business Developer | Bringing the best XR hardware to French speaking companies | VR Expert

Octopod VR is a French brand of Wanadev that offers an immersive virtual reality (VR) content management and distribution platform for professionals. octopodvr.com Management & Product Management: Team management: supervision of a team of 5+ people and project coordination of up to 10 people. Product Vision & Strategy: Mission definition, roadmap, benchmarking and go-to-market strategies. Agile methods: SCRUM rituals, OKR and daily meetings. Business Development & Partnerships: Business development: growing the network from 5 to over 100 centres across 4 continents and 20+ countries. Offer structuring: positioning, sales processes and sales team management. Strategic partnerships: sourcing, negotiating and distributing 10+ games from international studios. Lately, I also led and structured multiple RFP responses for industrial key accounts (rail, pharma, equipment manufacturers...), resulting in the launch of Wanadev Immersive, a new division dedicated to custom XR development for enterprise clients. In brief: I am responsible for leading Octopod VR, a B2B platform for immersive content with over 100 centres in more than 20 countries. I manage a multidisciplinary team of 5 to 10 people and define the product vision, roadmap and commercial strategy. Developed major XR partnerships with over 10 studios, headset manufacturers and distributors, structured the offering and closed strategic deals for multiplayer VR games. I made a direct contribution to the creation of Wanadev Immersive by responding to calls for industrial projects in sectors such as railways, pharmaceuticals and equipment manufacturing.

Internal Transfer within the Company I joined the Octopod VR project through an internal transfer. My mission was to structure the commercial offering and drive business development for this turnkey VR gaming solution, which targets location-based entertainment operators. 🎯 Key Responsibilities & Achievements: Commercial Offer Structuring: - Conducted market and competitive analyses to refine positioning - Designed packaged pricing offers - Standardized sales and marketing documentation Client Portfolio Development and International Expansion: - Expanded the network of affiliated centers across France and internationally - Managed key accounts, including distributors, franchisors, and suppliers Prospecting, Negotiation, and Deal Closing: Negotiated and closed strategic partnerships with distributors and franchisors. Increased the client base from five to over one hundred (+1,900%). Handled legal and contractual aspects. Project Management: Supported clients in launching their VR centers, including partner coordination, site audits, installation, maintenance, and quality assurance. Marketing & Communication: Defined and executed digital marketing strategies; led full website redesigns; implemented inbound marketing initiatives; and coordinated event and PR efforts. 📈 Results: Due to my strong results, strategic insight, and structured execution, I was promoted to project lead, where I oversaw a multidisciplinary team (marketing, technical, customer support, etc.).

I joined Wanadev to support the business development of its digital agency division specializing in 3D real-time (WebGL). Key responsibilities and achievements: Market research and strategic positioning: - Conducted market and competitive analyses to refine the company’s positioning and identify new business opportunities. Business Development: - Structured sales processes and collateral - Led client meetings and follow-ups - Drafted commercial proposals - Managed both key account farming and outbound prospecting Contributed to securing several key and recurring projects for the company. Marketing & Communication: Devised and implemented visibility strategies, digital communication initiatives, event participation, and targeted networking efforts. Pre-Sales & Project Coordination: Drafted technical and functional specifications in collaboration with project teams.

Founder of the Gaming & Esports Venue Project: I launched a concept for physical venues dedicated to gaming and esports. These venues are designed to offer gamers, companies, and associations a comfortable and social environment. This entrepreneurial venture followed my master's specialization in the field. 🎯 Key Skills & Achievements: Management and Organization: - Team recruitment and leadership - Roadmap planning - Internal process structuring Entrepreneurial Project Management: - Developed business plans - Created the project’s website - Wrote the executive summary for investors and stakeholders Marketing and Communication: Built brand identity; defined and executed digital strategy; managed social media; and organized promotional events. Business Development: Designed offers and pricing models. Defined market positioning. Led prospecting efforts. Established key partnerships and sponsorships.

Marketing and Communication manager at a Metrology Startup (CNRS Spin-Off) Contributed to the marketing and communication strategy of an innovative technical product in the metrology sector within a CNRS-affiliated deep tech startup. 🎯 Key Skills & Achievements: Digital Marketing & Web: - Website redesign - SEO optimization - Brand guidelines implementation - Social media and technical blog management Communication & Events: Communication and Events: - Trade show coordination - Email campaigns - Creation of visual content (DTP/CAD tools) Marketing Strategy: Market and competitor analysis and support in product positioning and offer definition. Sales & CRM: Order processing and CRM management using Zoho. Development of sales tools for distributors.

► Développement Commercial ► Stratégie et développement Marketing ► Stratégie et développement Communication Responsable d'une équipe commerciale ( <5 personnes)

► Commerce : recherche d'opportunités, traitement de différentes bases de données, aide à la définition du PAC. ► Marketing : responsable de la création de deux événements physiques et de webinars, gestion des campagnes d'emailings, création de templates, sélection d'un outil marketing de mailing, aide à la définition d'une identité graphique pour le nouveau site web. ► Communication: animation des réseaux sociaux, communication à travers des articles sur le site web etc.

• Chargé d'aide à la préparation du Forum Dimo Gestion 2013. • En parallèle je gérais la recherche d'opportunités à travers différents biais (réseaux sociaux, forums, contacts, web) sur le marché des ERP. • J'ai également aidé ponctuellement le service marketing en effectuant notamment différentes fiches métiers adaptées pour notre cible.

Travail d’une durée de un mois en tant qu’agent commercial. Chargé d’un bureau de vente, de l’accueil clients et de la vente d’appartements.

Assistant commercial chargé de l'événement Forum Dimo 2012 avec une équipe de 4 personnes. Chargé de la prospection commercial, de la venue des clients / prospects, de l'information sur l'événement.