JM Aytona

- Architect and optimize GTM systems that align marketing, sales, and customer success to drive predictable B2B revenue. - Implement and automate revenue workflows across CRM and engagement tools to increase pipeline velocity and visibility. - Translate growth strategy into scalable operational processes that improve conversion rates and sales efficiency. - Partner with leadership to design data-driven experiments that accelerate acquisition, expansion, and retention.

- Generated $3.31M+ in qualified pipeline (2024–2025) by executing high-volume, multi-touch outbound campaigns and applying consultative qualification to consistently outperform team ADS benchmarks - Exceeded KPI and quota targets through proactive enterprise prospecting across APAC, leveraging strategic sequencing and CRM-driven pipeline management - Expanded enterprise relationships by representing the company at in-person industry events, strengthening brand presence and accelerating new business conversations

- Created enterprise business opportunities generating ₱1M+ in profit through targeted outreach and lead generation campaigns - Improved campaign effectiveness by monitoring brand consistency across marketing channels and optimizing messaging for higher engagement - Strengthened enterprise pipeline quality by aligning lead qualification efforts with revenue-focused objectives

- Drove long-term EdTech enrollments by building consultative client relationships and positioning webinars and AI/ML programs as value-added solutions - Expanded market reach through proactive outreach strategies that nurtured prospects into recurring education partnerships - Increased engagement and conversion by aligning client needs with tailored EdTech solutions