JM Guthrie

“Faucet water or Fuzzee water?” A simple, yet unique, question that my iconic Nana Ann used to ask around the dinner table when I was a kid. This core memory formed the basis for the brand that I wanted to build. In fact, it's a perfect representation of what we are pursuing to create; a brand that pays homage to the past, while innovating for the future. I am the founder of Fuzzee, a brand on a mission to craft delicious, intentionally innovative, functional and perfectly sparkled drinks. We want to build a platform for cleaner beverages that can accompany you at every moment of the day. Our initial product launch of Fuzzee Coffee, in May 2025, illustrates our passion for delivering something novel and unexpected, as our team reimagined one of the world’s favorite and timeless beverages. The result? A better for you, brain-boosting, and all natural alternative for energy powered by nature's original source, coffee! The first Fuzzee bevs are finished in a joyful and nostalgic can paying tribute to by dear Nana Ann. Having spent my career working in marketing and technology, I built, scaled, and sold successful services businesses. Over the past 20 years I supported brand building, technology and marketing operations at some of the world's largest and most recognizable brands. These experiences provided me with deep insight into the importance of building a brand that captures, earns, and retains the attention of audiences. How to deliver exceptional customer experiences that build loyalty. Fuzzee is the culmination of these experiences, as well as my own passion and curiosity for the most successful brands, and the deep connection that they forge with customers. As my life has progressed I realized the importance and have focused on a people-first model that centers around my profound belief that all of life’s successes - both personally and professionally - begin and end with strong relationships. Our life truly represents the fabric of those connection’s. That core belief is why I value our team, our advisors, and everyone else who has had a hand in bringing Fuzzee to life with all of my heart. We hope the world enjoys our products, appreciates our innovation, and finds joy in being part of our Fuzzee Club. We couldn't be more proud to share it with the world! Outside of work, I enjoy spending time with my wife and three kids in the VA Suburbs of DC, playing golf, and supporting the (trending!) DC sports clubs!!