James Loomstein

Rogue is built for offense-minded CEOs, CROs, CMOs, and VPs of Sales in mid-market companies who have a business outcome to achieve and need a practical approach to get there. Typically, Rogue is brought into an organization when: - Execution is fragmented across multiple agencies, freelancers, and small internal teams. - The strategy–execution gap widens, with plenty of campaigns and content but no coherent positioning, ICP definition, or measurement framework tied to board-level metrics such as growth, margin, or CAC payback. - Growth plateaus despite sustained sales effort, or recent growth has outpaced the existing marketing structure and processes. - Opportunities emerge across new markets, geographies, or product launches that require a senior-level go-to-market strategy and leadership. Ninety percent of our clients are B2B, privately held, or VC-backed companies $10-250M). The other 10% are Fortune 500 and DTC clients. Rogue Capabilities: - Business alignment/frameworks - Community engagement - Marketing automation/integration - Sales enablement tools - Conversion optimization - Paid media management - Marketing operations + alignment If you're asking questions like: - I need a partner who can help identify which parts of our marketing efforts are actually moving us forward. - I know the outcome I want to achieve, but I'm worried about choosing the right path to get there. - I'm concerned about wasting money and effort on marketing initiatives that might not provide an ROI. Simply said... Rogue is here for companies that need a partner, not just a tool or tactic provider. For those frustrated with their current marketing efforts and confident they can achieve more, let's have a conversation. If you've made it this far, welcome to the Rogue Nation.

James Loomstein, MBA, serves as an adjunct professor at the SMU Cox School of Business, where he teaches Social Media and Digital Strategy for Entrepreneurs in the MBA program. His course helps entrepreneurial students think like founders—using digital and social media as core tools for traction, customer acquisition, and scalable growth. He teaches from the operator’s seat, not the ivory tower. Each session connects frameworks, platforms, and real-world cases to the business outcomes that matter: visibility, profitability, and velocity. Central to his teaching philosophy is the idea of becoming the “CEO of the problem.” Students learn to identify the fundamental marketing issue before reaching for tactics, design strategies they can test and validate, and apply digital tools as growth multipliers. Core topics include: - Go-to-market strategy and audience segmentation - Product/market fit and channel selection - Customer acquisition cost control and profitability - Media mix modeling and performance analytics - Turning marketing systems into business growth engines

James Loomstein serves as Entrepreneur in Residence at the SMU Cox William S. Spears Institute for Entrepreneurial Leadership, working directly within the Spears LAUNCH Accelerator — a 12-week intensive program that takes student founders from raw idea to investor-ready company. His focus is on helping catalyze the next generation of entrepreneurs and continuing to build a dynamic innovation ecosystem in North Texas. Working alongside Dallas investors, operators, and industry partners, James helps student founders stress-test their assumptions, sharpen their positioning, and connect with customers. He works with founders on the fundamentals that move early-stage ventures forward: how to tell a story the market actually responds to, how to identify the right customer before spending a dollar on acquisition, and how to build the operational foundation that makes early wins repeatable. Core focus areas: - Brand positioning and go-to-market strategy for early-stage ventures - Customer discovery and market validation - Growth marketing and digital channel strategy - Pitch development and investor relations James is a 2005 SMU Cox School of Business MBA graduate, adjunct faculty member, and Managing Partner of Rogue Marketing.

James Loomstein serves on the Mentor Board at BRAND/SLAM, an intensive residential bootcamp in Dallas built for early-stage consumer product founders. His focus sits at the intersection of brand and operations. He works with founders on the fundamentals that move consumer brands forward: how to position a product, how to reach the right buyer, and how to build the systems that turn early traction into repeatable growth. Core focus areas: - Brand positioning and go-to-market strategy - Customer acquisition and channel selection - Digital and social media as growth multipliers - Pitch-readiness and investor narrative

Member of the SMU 1911 Group. An alumni business network supporting the SMU community through private events, luncheons, and speaker series that connect alumni with peers, thought leaders, and subject-matter experts. #PonyUp.

Peer advisory member for CEOs, Presidents, and Founders. Vistage is a global network of more than 23,000 business owners across 20+countries.

Digital Space merged with Rogue Marketing in December 2015. Current Managing Partner of Rogue Marketing. Digital Space Consulting was created to serve the SMB and mid-market. Responsible for design, development and execution of digital solutions including website design, e-commerce, SEO, paid media, content marketing, e-mail marketing, and social media. Advanced specialization in market research, insights and analytics, and designing digital marketing roadmaps (Go-To-Market strategy).

Health Wildcatters is a healthcare seed accelerator in Dallas, Texas. I currently serve on the mentor board for the 2014 Health Wildcatters class. Learn more at www.healthwildcatters.com and www.twitter.com/hwildcatters

Client services interface for development, management, execution, and implementation of multi-channel CRM marketing campaigns for Procter & Gamble. - Responsible for day-to-day, hands on management and execution of CRM marketing campaigns for portfolio of P&G brands including Pampers, Rouge, Crest, and Gillette - Responsible for managing client and vendor relationships, developing targeting strategy, and overseeing execution of multi-channel marketing CRM campaigns in excess of $250K-$750K+ - Created milestones and fiscal budgets to ensure program profitability/deliverability and targeted quantity for CPG “lifecycle marketing” CRM campaign - Managed team of five developers/designers for execution of P&G CRM marketing campaigns - Vendor relationships including: Epsilon, Experian, ICOM, Merkle, Nielsen, NRTD, and Valasis James Loomstein Marketing MBA