Jennifer Lorimer

Managing the trading team and leading the Programmatic proposition. Have delivered new development plans for the trading team, delivered the programmatic proposition for a range of new business pitches and provided support and escalation for a team of programmatic traders. On top of my role responsibilities I started the LGBTQ+ Network and been involved in diversity initiatives.

Account Manager across key UK Self Service clients for both Demand and Supply delivery. Responsibility include: Training clients on the Videology Platform, Working with clients on their product requirements and managing client expectations for new product and features, leveraging technical knowledge to assist clients in developing effective and profitable solutions.

Having been working in a senior role across the platform operations team the Manager role has been a formal recognition as a team lead with Line Manager responsibilities Managing direct reports, while also being the senior operations lead across key agencies. Additionally supporting the wider operations team. Supporting supply side both internally and with the external client for the best outcomes on the demand side. Technical expert across the team, being up to date on the Videology platform and other technology clients are interested in implementing. (eg White Ops, Moat, IAS etc) Leading training and best practice for the operations team and with external outsourcing support. Including developing documents and presentations.

Working across a range of groupM clients for managed service campaigns on the market leading VOD platform. Account Management and Campaign Delivery, seeing video campaign from brief through delivery to post campaign analysis.

Working across a range of clients to produce the best results across performance driven display campaigns. Involved every aspect of a display campaign, from pitches, account management, trafficking, optimising and innovating. Worked predominantly across the google stack, including work in studio with dynamic rich media.

(Previously Titled Ad Operations Executive, August 2012 - January 2014) IG is a FTSE 250 World-leader in derivatives trading. My role has been working across multiple global markets with key responsibility with APAC, Italy and Sweden. Working across trafficking, planning, buying, programmatic buying and optimisation. Additionally involved in new technology developments including creative upgrades and specialised contextual and real time targeting and messaging. Predominately working across Google DoubleClick technologies, DCM, DBM and Studio. Also involved in Adboe suite products, understanding tagging implementations within the CMS and across the Adobe Analytics product for on site performance. In addition to managing display operations and programmatic display I was working across direct bookings and wider display media planning. Working with local teams and in the instance of APAC with their local media agency to drive the best results.

Working across all aspects of Digital, from Trafficking, DSP, Facebook campaigns and Social Media Monitoring. With specific focus on Performance based activity. Managing the trafficking and reporting across digital campaigns for all clients for Zenithoptimedia and also working across select Starcom NZ clients (Vivaki NZ) Planning and managing Google Display Network campaigns for Vivaki and DSP based campaigns for Zenithoptimedia.

Event management for the technical aspects of conferences and events. Key account manager for the Rendezvous Hotel. Required strong interpersonal skills to ensure client events had all their AV requirements. Working with staff to ensure events ran smoothly. Ensuring venues had all their requirements, from equipment to staff. Producing event quotes and following billing through to invoicing.

Media assistant in the media department of Y&R Advertising in Auckland, New Zealand. Involved a range of tasks including booking media, organising meetings, data entry, gathering rates and sizes, creating schedules, monthly competitor reports and organising the media library.

Role involved being a ‘jack of all trades’ but key responsibilities were to order and manage stationary, staff amenities while maintaining a budget. Daily tasks varied greatly and included; research, sourcing products, services or information, preparing presentations, preparing meeting rooms, making coffee and data entry.

Part time position during full time study. Working with the accounting programme Greentree. General office duties – phones, mail, photocopying.