Jiyu (Jamie) Chen

1. Participated in the PR campaign of French automobile brand DS to launch in China. Assisted the project manager to hold a series of PR events. 2. Maintained contact with over 400 auto media for event invitation and press release provision; kept presence in all the events to ensure their success; and individually wrote retrospective report and expenditure report after the events. 3. Fully in charge of Internet live broadcast of the launch Gala. Negotiated with nine web-based media and secured their cooperation to provide stream service to national audience. 4. Responsible for administrative work such as client communication, meeting arrangements and meeting minutes.

1. Participated in the Baidu’s Commercial Users Satisfaction Research and China Mobile’s Media Touch Points Research. 2. Assisted the manager with research design and questionnaire design; individually translated over 5 thousands data entry into graphs; participated in data analysis and final report composing.

1. Fully in charge of the establishment of Mckin T-Mall store; used both online and offline approaches to promote the store and reached 150,000 RMB revenue within the first month. 2. Conducted research on our competitors for their product information and marketing strategy, and provided evidential basis for our marketing decisions. 3. Assisted the department manager with advertising and sales promotion, achieved an average 21% year-over-year revenue growth.