Jiyeon Woo

+Manage full-cycle overseas sales for all company-owned products across European, Canadian, and African markets. +Develop and maintain relationships with global buyers, negotiating terms and closing wholesale orders. +Coordinate with logistics teams and freight forwarders to ensure timely and compliant international shipments. +Handle export documentation, customs requirements, and brand authorization processes for target regions. +Respond to buyer inquiries and provide tailored product recommendations based on market needs. +Analyze regional sales performance and identify new business opportunities to expand market presence. +Collaborate with internal teams to align sales strategies with brand positioning and marketing initiatives.

+Managed social media operations for Neuraderm (Medytox), ensuring consistent brand voice and audience engagement. +Planned, executed, and optimized multi-channel digital marketing campaigns to drive brand awareness and sales. +Oversaw influencer partnerships from sourcing and contracting to campaign performance tracking. +Managed online marketplace sales, analyzing performance data and implementing growth strategies. +Led the launch of a new beauty brand, developing its brand story, product positioning, and go-to-market strategy. +Coordinated cross-functional teams, including designers, content creators, and external vendors, to deliver cohesive marketing outputs.

*Communicated closely on a daily basis with Managers from Morocco, India, Egypt, and South Africa to follow up on on-going and possible deals *Was in charge of managing overseas employees with reimbursements, sales output tracking, and daily check-ups to maintain *Tracked and kept record of transaction management for the team Sourced deals concerning the above countries and worked as a communication bridge between sellers and buyers *Created and edited market pages for agricultural products, researched for their seasonality, growing province, average prices and etc. for buyer's reference

*Monitored blog market posts for e-commerce and Naver sales compliance with 100% accuracy *Developed and implemented blog market operation manual for colleagues to refer to *Held various knowledge transfer sessions to aid team's efficiency

2019 Korea Consumer Fair *Conducted online surveys to research Kenyan consumer preferences on Korean consumer goods *Based on survey results, took full charge of sales and marketing on cosmetic products *Convinced and established 35 Korean companies to participate in 2019 Korean Consumer Fair in Kenya via emails and phone calls *Was in charge of communication between KOTRA and Korean companies. Managed to provide Kenyan market Information through active research done both on and offline. *Collaborated with Kenyan Influencer Couple(The WaJesus Family) to create a youtube video under the concept of "Korean 10-step Skin Care Routine" to advertise Korean products in Kenya *Planned and executed an offline cosmetic event, "Korean Spa Day," selected 40 participants through pre-reservation and provided a full experience of the 10 step skin care routine, created and collected after-event surveys *Managed online shop sales, tracked orders, visited storage warehouse on 2-3 day basis to manage and enhance warehouse work force to maintain on-time package and delivery schedule. *Was able to rank the highest in sales in cosmetics section *Created sales data report on products with higher sales and provided information to assist in over 10 or more B2B buyer recruitment meetings

My jobs included serving customers, dish washing, labeling food and drinks, keeping check of food/dirnk stock, keeping workstation clean and sanitized. I demonstrated good customer service skills, including acknowledging customers and attending to their needs.

*Implemented festival's overall marketing and communications plan *Conducted preliminary online survey to target audience group *Managed to get 20% discount on screening charges through persuasion *Maintained liaison between headquarter members and film distributors, film classification board, Alliance Francaise(venue) to facilitate communication *Designed and distributed festival poster *Managed to attract 30% more audience than the year before *Was in charge of venue reservation *Created and distributed event invitations *Provided on-site event management *Read and scrapped Kenyan economic and political news related to Korea *Translated news from English to Korean and organized in report format