Jiwon Kim

With a four years of experience in programmatic ad exchange platform, I optimize ad revenue, drive global partners' engagement, and deliver measurable business outcomes in mobile game industry. Passionate about innovation in gaming and advertising, I aim to create seamless monetization frameworks while protecting user experience and maximize game profitability. 1. Spearheading ad monetization strategies for hyper-casual games. Driving revenue growth through operating ad monetization solutions and ensuring seamless ad placements aligned with game dynamics. 2. Managing SSP/DSP partnerships and negotiating contract terms. Cooperating with the partners to make the best outcome. 3. Collaborating with cross-functional teams to optimize in-game ad performance and enhance player retention.

I managed the open RTB-based Programmatic Ad Exchange platform 'Exelbid,' overseeing its operations and enhancements. Key Responsibilities: 1. Partner Management - Drove new partner acquisitions and facilitated technical integrations. - Monitored transactional data for 24 DSP partners (domestic and international) and 10 domestic SSP partners, providing tailored monetization consultancy. - Held regular meetings with partners to gather feedback, using insights to improve service operations. - Achievement: Designed custom strategies aligned with DSP partner KPIs, resulting in a quadrupling of transaction volumes within two months. 2. Platform Management - Collaborated with developers to resolve technical issues arising from partner transactions. - Worked towards enhancing trade activation with partners and optimizing internal operational efficiency through technical upgrades and feature enhancements. - Updated technical standards in line with advertising market trends to ensure cutting-edge platform performance. 3. Internal Operations Management - Collected industry news and updates from both domestic and international advertising markets. - Incorporated market trends and partner feedback into operational policies to stay ahead in a competitive landscape.

Performance Marketing Specialist - Developed and executed performance marketing strategies to meet advertisers' KPIs across major media platforms. - Managed advertising campaigns on Google, Naver, Daum, Kakao, and Facebook, setting up and monitoring campaigns to ensure KPI achievement. - Regularly monitored performance metrics to adjust strategies and communicated these insights to stakeholders. Key Achievements: - Achieved a 300% increase in conversion rates through campaigns I designed using innovative ad materials. - Identified leading ad materials on Kakao and Facebook, significantly enhancing campaign performance.

Market Research Intern - Conducted data-driven analysis of viewer responses to Samsung TV commercials, focusing on global markets. - Collected and analyzed response data from viewers in 10 countries regarding Samsung TV commercials. - Prepared reports on the marketing effectiveness of TV commercials and proposed future advertising strategies based on the data. Key Achievement: - Awarded first place among interns for the presentation on "Samsung Galaxy S9 Brand Marketing Strategy for the U.S. Millennial and Indian Markets."