Jitendra Bir

Reporting & Driving PFKC which consists of Key OEMs like JCB, Volvo, Larsen & Toubro, Cummins, Imperial Auto, CNH with revenues of US$ Mn for growth revenues. eBusiness Campaigns done for PTS, Medical Devices, F&B, Industrial Automation, Thermal Management, UAV & AGV, Mining , Coating & adhesive , Oil & Gas & Life Science, Electrification. Month Marketing Report & Newsletter per month to be given to all Parker employees and Distributors which includes Macroeconomics (GDP,,IIP,PMI, Exchange Rate), Market Sentiments& Forecast of Parker Focussed Markets, Competition Updates & Major Customer Updates.Promoting Webinars , Seminars, Exhibitions & Technology Days with currently working Excon-23, FPSI(Fluid Power Soc of India), Automation Expo . Customer Experience activities of Various Distributers and Customers and control on Service Requests. Industry data forecast through CMIE Industrial Outlook , Society of Automotive Manufacturers(SIAM) and Primenumbers Tenders Business Intelligence. Responsible for Training activities and responsible for issuing a Training Calendar and Training Brochure. Co-ordinated on the Trainings for Hydraulics- Basic, Advance & Service, Pneumatics, Electromechanical & Drives, Industrial Air Filtration Sales Responsible for OEC (Oracle engagement cloud) Opportunities pipeline for different Product Group verticals linked to Company Revenue. Competition information on their Strategic Initiatives and also using Pricing comparison on various price increases done by them in each quarter.Marketing Budgeting on various aspects of Trades shows, Events, Exhibitions, Research reports .Develop a more comprehensive digital marketing strategy including Social Media Marketing through LinkedIn, Co-ordinating on blogs, New Products & Sub-Markets Content Development, building databases with help of Eloqua(IBM based Tool) for different Sub-Markets for Direct-Mailers. Currently working on e-Commerce platform for Parker India.

o Handling South Central Asean Countries Viz Bangladesh, Sri-Lanka, Nepal, Maldives , Bhutan and Myanmar with Appointment of Distributors in these Countries. o Added 2 Distributors in Nepal, 3 in Bangladesh, 1 each in Sri-Lanka and Maldives, co-ordinated 1 distributor business of Myanmar from Thailand. o SubContinent Sales of 1.5 Mn US$ from earlier 2 years back sale of 700 K US$. o Worked on various Markets like Cement (In Nepal – Shivam Cement, Butwal Cement, Argakanchi Cement, Shanti Cement), Steel(In Bangladesh-BSRM, KSRM, Abul Khair Steel, RSRM, GPH Ispat Ltd) Food & Beverage (Various different Beer & Liquor and Juice companies) o Built IOT infrastructure for the Hyderabad plant with help of Sensonode Product based on Edge Technology and Blue Tooth for condition monitoring of various Machineries through “Voice of Machine” Software with Mobile App based feature with building dashboards for data analytics. o Worked on Node-Red Visual Programming tool developed by IBM, for wiring together hardware devices, APIs and online services as part of the Internet of Things. o Co-ordinating on various Product verticals in Hydraulics, Pneumatics and Electromechanical & Sensocontrol for IOT range. o Attended One Day Siemens Industry 4.0 program in Bangalore including Digital Twin, Additive Manufacturing, IOT, Big Data analytics , Augmented Reality , Virtual Reality , Robotics and Cloud Computing.

o Generating Sales and responsible for the P&L for the Product Platform FCG. o Contributed in growing the business from 11 crores of FCG trading in 2009 and Hose business of 26 crores of Hose Markwel and later acquisition of PIX supporting two manufacturing plants in Nagpur/Hyderabad to Rs 105 crores of FCG in 2018. o Responsible for FCG Trading with incorporation of VAMS-FCG where revenue moved from 11 crores in 2009 to Rs 83 crores in 2018 o Handling FCG Trading & VAMS with 8 reportees all India in FCG Mumbai which includes Trading and VAMS. o Co-ordinated with Hose Factory in Hyderabad/Nagpur and numerous divisions worldwide for material planning and queries. o Managed huge projects like Tata Motors –Defence (FICV, ICV, BMP, LAMV,WHAP), L&T (TWC, ES, IRL) & Tata PowerSED o Cummins- Mognolia, QSK 23. QSK 60, SCR BS VI o Pharma and Bio Companies for FDA Hose Tubes and Quasi vivo. o Selling Diagnostic and Industrial Sensors in different Market Viz Machine Tools . Injection Moulding, Construction Equipment , Mining. o Product Development of Various Indigenous hoses viz Concrete hose, Fly ash Hose, Carbon free hose and many Industrial Chemical hoses .

Identify new streams for revenue growth and maintaining relationships with customers to achieve repeat/ referral business. Develop marketing strategies to build consumer preference and drive volumes. Product Driven foco Visited different Ship Building Companies viz L&T shipyard at Kattupali(bulk carriers, tankers, and container ships)Cochin Shipyard(Frigates, corvettes, and auxiliary ships), Mazgaon Dock Shipbuilders Ltd(Aircraft carriers, destroyers, frigates, corvettes, fast attack crafts, and auxiliary ships), Garden Reach Shipbuilders(Corvettes, fast attack crafts, and auxiliary ships), Hindustan Shipyard(Aircraft carriers, destroyers, frigates, corvettes, and auxiliary ships & Hospital ships), Bharati Shipyard, ABG Shipyard, Goa Shipyard and Naval Dockyards- Naval Dockyard in Mumbai , Vizag, Cochin, Goa and INS Kadamba or Project Seabird in Karwar and supplied Parker MSG(Hydraulics & Mechatronics), FCG(Hoses , Tube fittings & Sensocontrol Products) and Filtration(small Desalination plants) & Instrumentation products. Could drive business of Rs 14 Crores in 2013.(Applications- in different ships like-Winches, Derricks, Davits, Cranes, Ballast Tanks, Propellers, Rudders, Engines and Generators.) o Worked on the Scorpene submarines (earlier DCNS and now French Naval group) for Parker products and made various presentation at both DCNS and MDL(Mazgaon Docks Ltd ) who had collaboration with the Naval group .

o Business Integration of acquisition of Markwel Hose with Parker which was a business of Rs 26 Crores at the time of Acquisition with a plant in Hyderabad. o Business Integration of PIX hoses which was another acquisition of Rs 18 crores at the time of acquisition with a plant in Nagpur. o Handling a team of 12 Sales guys with total 110 assemblers.

o Analyzing business and increasing gross margin (DNE) through strategic pricing route (removal of bad factors and increase in selling price indices for individual items) o Executing standard work practices in marketing, CRM and strategic pricing; managing list prices and the distributor discount structure through channel management o Generating discount, margin & index vs sales plots for all customers and all major product families; creating and implementing PFEC based on analysis plots. o Implemented the concept of JDE (ERP for the Sales and Marketing and Pricing for Parker with IT Team) o Implemented Pricing Modules for all Platforms including Hydraulics, Pneumatics, Filtration, Seals, Instrumentation & FCG. o Played a key role in business planning and developing estimates of Sales and DNE for Sales o Accomplished Parker Best Employee Award at Parker Dubai sales conference in 2009.