Jirachat Puchitkorn

-Yale Direct channel responsible for Thailand market accountable to deliver monthly, quarterly and yearly program results for shop expansion and performance. -Oversee and establish clear direction for generating pipeline of Franchisees (Store Operators) to manage and run Yale Smart Shops in the market -Develops marketing and sales approach for reaching, attracting and closing Franchisees to own and run a Yale Smart Shop. Able to engage local partners, organizations and networks to help in identifying, recruiting and closing Franchisee prospects -Drive e-commerce sales in the Yale Smart shops, Lazada, shopee, Nocnoc and Tiktok (as all transactions take place on e-commerceplatform) and help to optimize the offline to online customer experience -Leading scouting and qualifying of locations for placement of Yale Smart shops Align and ensure that results are shared with ASEAN and APAC team and activities consistent with Yale brand and divisional approach.

-Identified new business opportunities and partnerships, including potential locations for expanding both the brand and franchise network. -Performed market research and site analysis to find the best locations and selling opportunities, while keeping an eye on competitors. -Monitored franchisee performance (P&L) and revenue goals, acting as the main point of contact to resolve issues and ensure smooth communication with internal teams (marketing,operations, legal, accounting) -Forecasted potential growth areas and trends that can help expand the business. -Led negotiations with clients and partners to secure contracts and deals.

-Managed franchise and customer relationships to consistently meet and exceed sales targets, including strategies to recover lost sales from customers with declining performance. -Collaborated with franchises to create pricing strategies and promotional plans that boosted sales and helped the brand stay competitive in the market. -Worked with management to develop pricing strategies that positioned the brand effectively in the market. -Developed and implemented customer commission schemes to encourage sales and support business growth. -Analyzed CRM data to develop targeted sales strategies and create area-specific plans, adjusting pricing, promotions, and sales tactics to stay competitive and meet customer needs

-Monitored store sales, resolved performance issues, managed inventory, and worked with the Modern Trade Department to meet targets. -Trained teams, set KPIs, built relationships with Store’s floor Managers, and analyzed competitors to improve sales strategies.

-Managed and motivated sales teams (PC) for Supersports Group, overseeing product inventory, deliveries, exchanges, and customer service. Coordinated billing, monitored stock levels, and ensured smooth operations across 14 branches (3 in Bangkok, 11 upcountry). -Conducted regular market surveys, competitor analysis, and price comparisons to inform promotions. Set weekly and monthly sales goals, tracked performance, and provided training, while preparing KPIs and reports to drive sales success.