Jira Abordo

Develop and execute comprehensive social media strategies for multiple accounts. Act as the primary client contact for all social media activities, ensuring satisfaction and long-term retention. Create content calendars, oversee content creation, and ensure brand tone and visuals are consistent. Manage day-to-day posting, scheduling, and performance monitoring across all social media platforms (Instagram, TikTok, YouTube, X, Facebook, LinkedIn, etc.) Work with creative teams (designers, videographers, copywriters) to brief, review, and finalize content. Analyze and report on performance metrics; provide insights and recommendations for optimization. Stay ahead of social trends, tools, applications, and best practices, and integrate them into brand strategies. Handle crisis management and sensitive client issues with professionalism and strategic thinking. Oversee paid social campaigns, including boosting posts and managing budgets when necessary. Mentor and guide junior team members, including Account Executives and Community Managers.

Managed marketing strategy and campaigns for 13 international consumer electronics brands across the UAE market. Led product launches, retail activations, and exhibitions including trade shows and mall activations. Coordinated agencies, designers, promoters, and vendors while managing budgets and campaign timelines.

Latifa Al Shamsi Marketing Services - Influencer Marketing Manager - Social Media Management - Content Creation - Events manager - Influencer Marketing - PR - Copywriting - Content Production - Affiliate Marketing Manager

Working directly with Latifa Alshamsi and coordinated exhibitions and manages events such as: The Curated by @eventsbylatifalshamsi. Freej Al Murur Popups/Kiosk (with Dubai Culture). Sikka Art Festival (with Dubai Culture). Develop and execute influencer marketing strategies and creative campaigns.

Acting as the legal administrative point of contact between the executives and internal/external clients (Albwardy Group of Companies). Handling executives’ internal legal affairs (review of contracts and legal research). Processing Visa applications for the Chairman and Family.

Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and to increase audience satisfaction. Researches and analyses social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.

Recruiting, screening, interviewing and placing potential workers.

Keeping up-to-date with alterations to immigration laws. Meeting with prospective and extant clients to gauge which services they require. Providing clients with all pertinent documentation. Assisting clients with the completion of paperwork, and ensuring that this is submitted on time. Verifying the authenticity of paperwork and supporting documents.