Jiong XU

► Logistics Product Solutions: Managed and developed end-to-end logistics product portfolios (express, B2C), including onboarding and managing logistics service providers, customs brokers and last-mile delivery resources, while forecasting industry trends and business opportunities. ► Logistics Operations: Led end-to-end logistics operations for key strategic accounts (e.g., Temu, Shein), defined and monitored core KPIs, and built data models and dashboards using Tableau and Python to drive operational visibility and decision-making. Oversaw project cost analysis, profitability tracking and P&L accountability. ► Cost Control & Pricing: Owned pricing strategy and gross margin management for APAC-to-US/CA/MX/AU logistics products, optimized channel pricing and cost structure to improve margins and ensure healthy P&L performance. ► Logistics Quality Control: Designed closed-loop quality management processes to track operational performance metrics, optimized service design and carrier rotation, and negotiated with existing and potential partners to enhance service reliability and cost efficiency. ► Regional Product Business Partner: Collaborated with APAC regional branches to develop go-to-market and peak-season strategies, supported rapid scaling during high-volume periods, and drove sustainable business growth to achieve company sales targets. (Helped APAC branch scale from zero to 100,000+ parcels per month.)

► Led business development on Amazon Platform and responsible for P&L management. Conducted business expansion plans of brand LIANTRAL in North American market & UK market by conducting research on the consumer market, generating digital strategic plans, establishing budget plans and leveraging resources from amazon and digital media to boost sales & traffics month on month(Generated revenue RMB 10M with gross profit of 18% within 10 months). ► Reviewed key metrics of Amazon marketplace for optimal ROI, and monitored product pricing, product assortment, and inventory. Developed and implemented the search engine optimization strategy and conducted online business events to strengthen brand awareness. Conducted statistic research and analyzed inventory data to promote turnover rate of inventory to minimize residual inventory(which increased overall gross profit by 5%). Familiar with ERP and CRM systems on how to integrate shipping, product & order management.

► Led an E-marketing team to provide professional agent-operation service for our signed clients. Streamlined e-commerce platform operation workflow with senior manager to improve team productivity and efficiency, and help suppliers of Alibaba drive business growth in Alibaba’s marketplace. Developed operation strategy frameworks and supervised the implementation – including objectives, goals and KPI. ► Advice with the client's manager-level team for E-Com transformation. Cooperated with Alibaba B2B group to hold investment fairs to find customers in the area and tailor business strategies/solutions for the potential customers by using one-on-one advisory service. Provided customers with one-stop solution for growing business on Alibaba(including website design, advertising launching, data analysis, team training and etc.) ► Developed and implemented E-commerce training programs based on the needs of company’s businesses (invited by Alibaba many times as a chief lecturer representative and was awarded as Excellent Young Lecturer by Alibaba, LONGGANG Region). Planed over 50 workshops with senior foreign-trade lecturers to expand our potential customers’ pool in Great Bay Area. ► Developed efficient merchants acquisition model to achieve more than 100 merchants on board from different industries in both SZ & HK areas. Maintained all merchant relationship including negotiation of partnership terms, promotion offers and daily operations to ensure smooth business development.