jinni lü

china market specialist

About

Specializing in online marketing and business development for China market. Clients including e.g. Ivana Helsinki, University of Oulu and Visit Espoo.. With wide connections in big cities of China and deep knowledge of China´s market, Jinni has been working with passion to bring "made in Finland" to China. Speaking English, Finnish and Chinese, good communication skills and ability to work with partners from different culture have helped her to be successful in the career.

Country

finland

City

oulu

Industry

marketing and advertising

Skill

international business, strategy, chinese, china business development, marketing strategy, international sales, start ups, international project management, entrepreneurship, business strategy, mobile devices, mobile communications, project management, management, leadership, product management, team leadership, product development, business development

Experience

research assistant

university of oulu

2011-10 - 2012-12 · 1 yr 3 mos

Research assistant at Oulu Business School in IB-food project, which was a part of TEKES sapuska program.

online marketing expert and market development for china market, co-founder and managing director

nordic node oy

2012-2 - Present · 14 yrs 8 mos

* Excellent records of work performance and outcome * Listed as a service provider for Finnish Tekes Innovaatioseteli funding program * Business development for China market. * Ongoing Finnish design & lifestyle brands export projects * Ongoing Finnish education export projects * Online marketing solution (including Weibo and WeChat)

tellus volunteer team member

university of oulu

2016-11 - Present · 9 yrs 11 mos

Actively participating in different business related volunteer tasks

investment associate

fortune link

2013-1 - 2015-1 · 2 yrs 1 mo

Fortune Link is a Chinese private equity and venture capital firm specializing in growth capital investments in middle market companies and angel investments.

testing specialist

digia plc

2008-5 - 2011-8 · 3 yrs 4 mos

Coordination between international test teams and test managers. - Test cases creation based on SW specification of S40 phone.

sw designer

2002-5 - 2008-4 · 6 yrs

team leader, coordination between international test team and international customer. - S60 smartphone SW

co-founder

nordic nutric trading

2013-2 - 2017-1 · 4 yrs

china market specialist

house of lapland

2018-1 - Present · 8 yrs 9 mos

We take care of Lapland’s brand and promote Lapland as a tourism destination, filming location and a place to live and do business. Lapland, above ordinary.