Jingyue Yuan

Business Manager Asia @ IBA Lifesciences

About

Business Development and Product Marketing professional within the life science tools and biotech sector, currently driving commercial growth and channel partnerships across the APAC region for IBA Lifesciences/Cube Biotech.Serving as a strategic bridge between European headquarters and international markets, the role combines distributor management, product communication, partner enablement, and application-oriented support. The work focuses on helping distributors, researchers, and biopharma partners apply advanced life science tools in membrane protein research workflows, protein purification, drug discovery, structural biology, and antibody development.Open to connecting with industry peers, scientists, and life science professionals to exchange insights and explore collaborative opportunities.Core Expertise:· Scientific Workflows: Protein purification, Strep-tag technology, affinity chromatography, antibody discovery and development, and membrane protein research workflows (including detergent-free solubilization and nanodisc-based stabilization technologies).· Commercial Enablement: International distributor lifecycle management, partner enablement, localized digital marketing, sales training, customer communication, and technical troubleshooting.Always curious, always exploring — through travel, diving, painting, and life.

Country

Germany

City

Göttingen

Industry

Biotechnology

Skill

Adobe Photoshop, English（level C1）, Violin, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Microsoft Office, Chinese, German, English

Experience

Business Manager Asia

IBA Lifesciences

2021-1 - Present · 5 yrs 9 mos

· Supports business development, channel management, and regional commercial growth across APAC markets. Acts as the regional bridge between headquarter and local distributors, partners, and customers, helping align global business strategy with local market needs and scientific application opportunities. · The role combines distributor management, partner communication, customer support, product positioning, sales enablement, and cross-functional collaboration with internal sales, marketing, and technical teams. · Main Application & Product Areas: - Protein purification, affinity chromatography, and Strep-tag technology. - Advanced membrane protein research solutions, including detergent-free solubilization and nanodisc-based stabilization technologies. · Key Operational Responsibilities: - Distributor onboarding, performance development, and partner training. - High-level technical troubleshooting, localized marketing support, and customer visits. - Competitive analysis and the creation of sales enablement materials for distributors and global commercial teams.