Yusa (Jingyao) Yu

• Served 40–45 clients daily, handling deposits, withdrawals, transfers, bill payments, and account inquiries with 99% accuracy, consistently meeting compliance and audit standards. • Within the four months, generated referrals that led to a cumulative over $800,000 in GIC placements, directly contributing to branch investment growth • Achieved #1 CEA sales performance and 120% LEI target in Q4 2025 and Q1 2026, maintaining 95%+ First Contact Resolution with 30 client commendations and 15 top LEI survey results, reflecting strong and consistent service excellence. • Delivered 5 credit card pre-approvals weekly (new cards, limit increases, ODP), contributing to steady growth in branch sales. • Took ownership of lobby management during high-traffic periods, reducing wait times by 15% through proactive engagement and client flow support. • Acted as a peer mentor for new hires, guiding them through shadowing and demonstration sessions to accelerate onboarding and client service readiness.

• Provided tailored academic support for high school students in humanities and arts subjects, focusing on essay writing, literature analysis, and art history to enhance comprehension and critical thinking skills. • Conducted one-on-one and group tutoring sessions, adapting teaching strategies to meet individual learning needs and foster a deeper appreciation for humanities and creative subjects. • Assisted students with college admissions by offering guidance on portfolio development, personal statements, and application essays, helping them showcase their unique skills and interests in the arts. • Developed customized study materials and resources, tracking student progress to ensure consistent improvement, resulting in 80% of students reporting increased confidence and academic performance in their humanities and arts courses.

· Achieved 120% ROI by identifying and tracking key metrics, optimizing resource allocation on marketing · Analyzed and reported digital marketing campaign performance for new product launch, customer reviews and trends in Google Analytics and Tableau · Ranked top 5 products/customer segments by analyzing customer behavior, preference, customer journey from customer & sales data in CRM system · ETL (Extract, Transform, Load) 30k lines of customer demographics, segments, products, sales data using Google Analytics · Conducted social media campaigns, prepared media contents and branding strategy on 6 platforms including Instagram, TikTok, Facebook, etc. · Increased 7 rankings by conducting Search Engine Optimization (SEO) including keyword research, on-page optimization · Launched online communities and virtual events, Q&A sessions, giveaways across 4 social platforms including Discord groups, Facebook groups

• Led the redesign and development of the DEMA website, collaborating with cross-functional teams to deliver a comprehensive, user-centric platform from scratch. • Designed wireframes and user interfaces using Figma and Adobe Creative Suite, ensuring the website’s structure and aesthetics aligned with user experience (UI/UX) best practices. • Developed core website functionalities, integrating accessibility and responsive design to enhance user engagement and optimize platform performance. • Coordinated with project stakeholders to ensure that the website effectively supported association activities and provided a seamless experience for students and external partners.

· Saved 300 hours/month by automating email drip campaigns for new subscribers, cart abandoners, and · Increased $13k/% email-driven revenue by automating creation of personalized product recommendations and dynamic content · Achieved 130% ROI with $10k seasonal budget for paid search and social ads in Google Ads, Facebook, Pinterest and Instagram Boosted 17% open and click-through rates by conducting A/B testing on subject lines, content, and discount offers · Developed Google Shopping campaigns and product Ads to showcase real-time product inventory and pricing. · Produced 7 promotional Ads and posters aligned with product launch and marketing strategies with creative and sales teams · Developed marketing performance dashboards and Ad server analytics to identify underperforming audience groups, products, locations using Tableau · Employed real-time bid adjustments based on conversion data, increasing bids for high-performing inventory and reducing spend on low-conversion segments.

· Developed a health equity plan for immigrants and young adults by conducting research and literature review (20+ sources), proposing data-informed solutions adopted in internal policy drafts · Identified a 15% shortage of healthcare workers by analyzing healthcare data using Python, supporting targeted recruitment planning. · Led a digital analytics project, analyze multi-platform performance, improved email open rates by 22% and social media engagement by 12% through actionable reporting. · Refined digital strategies using A/B testing, Google Analytics, and Meta Business Suite to optimize content timing, audience targeting, and ad format selection. · Optimized website content via SEO audits and user flow analysis, increasing organic traffic by 18% and average session duration by 22% · Prepared weekly Tableau dashboards and reports on KPIs (CTR, conversion, engagement) for Marketing Directors and Managers, enabling real-time campaign adjustments.

• Prepared 20+ financial statements and tax returns monthly, ensuring 99% accuracy and compliance with local regulations. • Assisted 15+ clients with tax-related inquiries, clarifying compliance requirements and reducing potential penalties. • Supported internal audits that led to a 15% year-over-year reduction in reporting errors, strengthening organizational efficiency. • Conducted research on regulatory changes and provided recommendations that informed 20 + clients’ strategies, strengthened client communication and compliance awareness

• Supported the VP Internal in coordinating the activities of 16 departments, assisting in communication and workflow management to facilitate smooth operations for a team of 17 executive members and 70+ associates. • Assisted in planning and organizing 17 professional events that attracted an average of 100+ attendees, helping to create opportunities for student career development and industry networking. • Helped establish and maintain partnerships with Fortune 500 companies, contributing to the logistical and planning aspects of career workshops and professional development programs. • Provided administrative assistance across finance, HR, marketing, and media functions, aiding in the effective allocation of resources that increased the program’s visibility by 60%. • Acted as a liaison to represent the DEM Association alongside the VP Internal, collaborating with department heads to promote program initiatives and support student engagement.

• Social Media Management: Improved brand awareness and engagement by editing and promoting media contents and featuring special guests and leisure recommendations across various social media platforms including Instagram, and WeChat, resulted in increased client attraction and enhanced branding efforts. • Search Engine Optimization: Conducted keyword research and on-page optimization to improve search rankings for branded and non-branded keywords. Implemented technical SEO enhancements and regularly audited backlinks to maintain domain authority. • Community Management: Launched and moderated online communities across multiple social platforms (WeChat groups, Discord groups, private Facebook groups) to cultivate brand advocacy and enhance customer support. Organized regular virtual events, Q&A sessions, and giveaways to encourage active community participation and peer-to-peer knowledge sharing.

Relative Courses: Project Management, Information Systems, Finance, Digital Marketing, Speculative Design, Enterprise Risk Management, Law, Business Research, Organizational Studies, Communication and Advertising, E-Business Strategies, Economics, Technological Entrepreneurship, Critical Coding, Game Design