Hawk Liang

Hawk Liang

General Manager

About

An accomplished senior commercial leader who has proven success records in FMCG big names: Swisse, KraftHeinz, Danon & Pepsi. Key achievements include Asian market expansion, big brand launches in China and South-East Asia, successful new product launches and high-impact marketing campaign. A highly courageous and passionate leader who is committed to foster of high performing teams with trust, passion and empowerment.

Country

Australia

City

Melbourne

Industry

Health, Wellness & Fitness

Skill

FMCG, Trade Marketing, Customer Insight, Shopper Marketing, Marketing Management, Brand Equity, Consumer Products, Market Research, Marketing, Brand Management, Market Analysis, Segmentation, Consumer Behaviour

Experience

WX2 Pharmaceutical Pty Ltd

General Manager

WX2 Pharmaceutical Pty Ltd

2024-7 - Present · 2 yrs 3 mos
MIHIJO Pet

Chief Executive Officer

MIHIJO Pet

LinkedIn
2023-8 - Present · 3 yrs 2 mos

Melbourne, Victoria, Australia

Nature's Care Manufacture Pty Limited

Chief Operating Officer (Acting Global CEO)

Nature's Care Manufacture Pty Limited

LinkedIn
2023-12 - 2024-7 · 8 mos

Sydney, New South Wales, Australia

H&H Group | B Corp™

BNC and Global Export Director

H&H Group | B Corp™

LinkedIn
2020-1 - 2022-12 · 3 yrs

Melbourne, Victoria, Australia

H&H Group | B Corp™

Global Export Director

H&H Group | B Corp™

LinkedIn
2018-8 - 2020-1 · 1 yr 6 mos

Melbourne, Australia

H&H Group | B Corp™

General Manager - Swisse China

H&H Group | B Corp™

LinkedIn
2016-10 - 2018-9 · 2 yrs

广州

The Kraft Heinz China

Chief Marketing Officer

The Kraft Heinz China

2014-10 - 2016-7 · 1 yr 10 mos

Guangzhou

Heinz Foodstar

Marketing Director

Heinz Foodstar

LinkedIn
2012-11 - 2014-10 · 2 yrs

Guangzhou, Guangdong, China

Danone

Associate Marketing Director

Danone

LinkedIn
2011-7 - 2012-11 · 1 yr 5 mos

Guangzhou

Wrigley

Senior Brand Manger

Wrigley

LinkedIn
2009-4 - 2011-7 · 2 yrs 4 mos
Asia Pacific Breweries

Marketing Manager

Asia Pacific Breweries

2008-2 - 2009-4 · 1 yr 3 mos

Guangzhou

PepsiCo

Brand Manager

PepsiCo

LinkedIn
2004-2 - 2008-2 · 4 yrs 1 mo

Guangzhou

Education

China Europe International Business School (CEIBS)

China Europe International Business School (CEIBS)

LinkedIn
2002 - 2003 · 1 yr
Sun Yat-sen University

Sun Yat-sen University

LinkedIn

International Trade

1993 - 1997 · 4 yrs

Hawk Liang's Contact Information

Email

******@***.com

Phone

(**) *** ****

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