Roy Song

Designed and optimized end-to-end U.S. fulfillment networks covering first mile pickup, sortation, linehaul, and last-mile delivery. Improved delivery timeliness, operational efficiency, and cost performance through network restructuring and capacity planning. Managed strategic partnerships with U.S. carriers and third-party logistics providers to ensure service quality and cost competitiveness. Led carrier performance reviews, escalation management, and continuous improvement initiatives.

Lead end-to-end management of air, ocean cross-border logistics, and U.S./Mexico domestic and cross-border ground transportation. Optimized pricing routes by introducing three or more strategic carriers, reducing operational costs by 12%, while maintaining a 98% on-time delivery rate. Spearheaded the expansion of Mexico's cross-border operations, improving service coverage by 25% within Q1 2025. Analyzed transportation market trends to inform strategic planning and competitive positioning. Collaborated with IT department to enhance transportation management systems, improving data accuracy and decision-making.

Directed a 15-member ground transport team to enhance operational quality, achieving a 15% reduction in shipment delays through real-time KPI monitoring. Negotiated contracts with 10 or more new service providers, cutting route costs by 8%, and improving carrier flexibility. Collaborated with IT to refine TMS functionalities, automating manual processes, and boosting workflow efficiency by 30%. Monitored daily operations to identify opportunities for process optimization.

Streamlined vendor management by eliminating obsolete contracts, increasing customer satisfaction to 92%. Supported TMS system implementation from design to launch, reducing manual data entry errors by 40%.

Engage customers in social conversations to create pleasant and easy shopping experience. Networked within community to build and nurture successful relationships with new and long-term customers. Informed customers of current store promotions to encourage additional sales purchase. Expanded brand and marketing strategies by planning strategic events. Increased brand awareness through online and offline promotion. Conducted market research to identify target consumers. Developed marketing plans and strategies to help sales according to the characteristics of target groups.

I was Vice President at New Business Club during Sophomore& Junior year. 1. I was responsible for recruiting members of the club and successfully recruited 40 new members. 2. Led my team helped customers begin their own business by planning market search and determining business model. We helped a student successfully run a restaurant in Tijuana, Mexico. 3. Helped customers fin part-time job and internship in America. Through the cooperation with local enterprises and Chinese Chamber of Commerce, we had job fair to give students chances to explore the job market. 4. Promoted the business around UCR ( mainly milk tea shops and restaurants). We successfully expanded their customers sources through online and offline promotion.