Jing Cao

Leading data & analytics @ Tempo Tempo ($298M funding - series C) is a home fitness platform, combining equipment, training guidance, and social motivation with computer vision and AI.

Tempo's lead analyst supporting multiple pods including growth marketing, e-commerce, life cycle marketing and product. Lead marketing and e-commerce website experimentation. Ran 40+ A/B test experiments and recommended rollout strategies. Lead analytics effort for proper KPI tracking and event instrumentation to support multiple company wide release - such as leasing model, Tempo 2.0., freemium app and checkout redesign. Build sql queries and business intelligence dashboards that enables stake holders (including C-suite) for proficient data-driven decision making.

Integrated Performance Measurement Led performance measurement and data science insights against paid, owned and earned marketing efforts. Proposed and implemented analytical initiatives in a highly cross-functional or cross-agency environment. Infrastructure, ETL and Dashboard Led Google Cloud Platform migration project, including selecting ETL vendors, mapping out project infrastructure, and leading junior analysts to build automated data pipelines in GCP and create live analytics dashboards. Website Analytics Act as an expert in Google Analytics, Adobe Analytics and GTM. Guided pixel tracking and tagging across client and agencies. Composed data-driven website analytics reports to recommend better UX. Marketing Attribution & Optimization Built in-house multi touch attribution and marketing mix solutions to effectively measure marketing efficacy across channels. Designed A/B test experiments to gain learning on creatives that works best for each key audience. Mentored and managed 1 direct report. Trained junior analysts in ETL, google cloud, dashboard and grew their technical skills; Pitched performance analytics best practices to other Global Intelligence office leads and grew new business opportunities.

Automation & Dashboard Reporting • Create real-time and automatic dashboards for 10+ accounts for paid media campaign performance with Supermetrics, Data Studio and Tableau. Configure API connectors for various data sources(Google, FB, DCM, TTD, LinkedIn, Salesforce, Google Analytics etc.) CRM Database Management • Collaborate with IT infrastructure team on campaign set up and lead tracking within Lead Management system and CRM database such as salesforce and HGS. • Oversee the full cycle of Customer journey and how they are properly tagged and tracked upon the first touch of media to the final phase of the life cycle via various of techniques (SFDC codes, Dynamic TFNs, URL tagging, Vanity URLs etc.) MMM & MTA • Develop statistical predictive models with R to measure the effectiveness of cross marketing campaigns in driving conversions (Marketing Mix Modeling), and solve for optimal media mix. • Implement multi-touch attribution(MTA) analysis by developing algorithms and/or work with 3rd party vendors attribution resources (Nielsen attribution, Neustar attribution, GA360, Campaign manager) Digital Tracking and Web Analytics • Implement and managed Google Tag Manager, Google Analytics, Adobe Saint code classification, FB pixels, floodlight pixels etc.

[Data Science]; [Advanced Marketing Analytics]; [Market Forecasting]; [Web Analytics]; [Statistics Programming]; [Customer Equity Management]; [Marketing Strategy&Decision Science]; [Marketing Research]