Jin BAE

Founder & CEO of Selvatico | A Niche Perfume & Ritual Beauty Brand Inspired by Art, Literature, and Nature I believe fragrance is not just a product—it is an art form that transcends time and awakens the senses. In November 2022, I founded Selvatico, a brand that captures the essence of nature, literature, and art to offer people a truly immersive and inspiring olfactory experience. Selvatico was born through a strategic partnership with Robertet, one of the most prestigious fragrance houses in France, and its investment subsidiary Villa Blu. Our products are developed with world-class raw materials and refined perfumery techniques, ensuring the highest level of quality. Currently, Selvatico is rapidly expanding in the luxury retail sector in South Korea, with a strong presence in department stores and premium online platforms. As we continue our journey, we are actively working towards global expansion, with France and China as key markets. With over 27 billion KRW ($20M+) in funding secured from leading investors in Korea and France, we are driving sustained growth and innovation. I welcome conversations about niche beauty, luxury fragrance, brand strategy, and global market expansion. Industry & Experience • Experience: 10+ years in brand strategy, global sourcing, and the fashion industry • Industries: Fashion | Niche Perfume | Brand Strategy | Global Sourcing | Retail & E-commerce Key Skills & Expertise ✅ Brand Development & Strategy ✅ Luxury Beauty & Niche Fragrance Branding ✅ Global Market Expansion (France, Korea, China) ✅ Strategic Partnerships & Investment ✅ Retail & Omni-channel Marketing ✅ Storytelling & Content Creation for Perfume & Beauty Brands ✅ Product Innovation & Development Key Achievements & Highlights 🔹 Founded Selvatico, developed and produced in France, successfully launched in the Korean luxury market 🔹 Secured investments from Robertet, Villa Blu, and major financial investors (27B+ KRW | $20M+) 🔹 Expanded into South Korea’s premium retail sector, including top department stores & online platforms 🔹 Collaborated with French master perfumers & artisans to develop exclusive fragrance & body care collections