Jimmy Lo

RECCESSARY is a globally recognized intelligence platform at the forefront of renewable energy and carbon markets — where policy, technology, and capital converge to shape APAC's net-zero transition. As the marketing leader, I own the full marketing and brand agenda, translating deep domain expertise in energy transition and carbon markets into measurable audience growth, ecosystem expansion, and commercial opportunities. Platform Growth & Commercial Strategy Spearheading platform growth from audience acquisition to monetization — applying the same growth marketing playbook that previously scaled a social commerce ecosystem to massive merchant adoption and built new revenue streams at a global media agency, now directed at building the go-to intelligence destination for APAC's carbon economy. Ecosystem & Strategic Partnerships Architecting alliances with energy developers, carbon market players, financial institutions, policy bodies, and media partners. Drawing on experience cultivating large-scale B2B partner networks across beauty, tech, and e-commerce — now connecting the dots across APAC's fragmented sustainability value chain. International Expansion & Localization Executing hyper-localized content and community strategies for key APAC markets. Brand & Content Intelligence Repositioning RECCESSARY from an "information platform" to the "Essential Intelligence Partner for APAC's Carbon Transition." Deploying GenAI-powered content workflows — from automated market briefings to AI-assisted multilingual content production — to scale thought leadership output while maintaining editorial authority. Omni-Channel Digital Expansion Leading full-funnel customer acquisition across search, social, newsletter, events, and community channels. Applying performance marketing discipline and data-driven optimization honed across e-commerce platforms, retail media, and Fortune 500 campaigns to build a high-intent, long-term digital footprint in the ESG intelligence space.

• Lead cross-border e-commerce business for Consumer Data Storage Solutions (SSD, DRAM, Portable Drives, mobile accessories) across Indonesia & Vietnam markets, managing strategic growth on key e-commerce platforms including Shopee, TikTok Shop, Lazada, and Tokopedia. • Establish comprehensive e-commerce strategies and KPI frameworks for each market, analyzing platform performance metrics, consumer behavior patterns, and competitive landscape to identify growth opportunities and optimize regional sales performance. • Develop and implement innovative digital marketing and promotional campaigns tailored to local market preferences, optimizing advertising spend across multiple platforms while maintaining strong ROAS and conversion metrics. • Direct cross-functional collaboration between marketing, logistics, finance, and customer service teams to ensure seamless operations, while building strategic partnerships with platform representatives and local service providers to enhance market competitiveness. • Provide leadership and mentorship to a multinational team of e-commerce managers and specialists, fostering talent development and implementing standardized operational excellence procedures across regional markets.

• Co-founded and operated a cross-border e-commerce business specializing in Japanese fashion and lifestyle products, establishing distribution partnerships with Japanese brands for Taiwan market entry, managing import operations, and developing localized digital strategies. • Provided full-funnel e-commerce consulting and digital advertising strategy for lifestyle and home appliance brands, implementing data-driven digital marketing campaigns that delivered a 16% increase in engagement within 6 months. • Led D2C commerce business initiatives for clients, implementing Magento commerce solutions and configuring operational models, payment/fulfillment setups, and promotional strategies to establish robust e-commerce operations. • Consulted cross-border e-commerce clients on Pinterest advertising and social media strategies, enabling lifestyle brands to launch and scale digital media campaigns in the U.S. market, improving cross-border brand engagement. • Designed and executed integrated campaigns across Shopee On-Platform Ads, Affiliate Marketing, and Meta Social Media Ads, boosting conversion rates and customer acquisition for lifestyle brand clients. • Implemented advanced business intelligence analytics tools including GA4, Looker Studio, and specialized commerce analytics platforms to enhance data-driven decision-making capabilities for clients.

- The 1st leadership of Commerce Service BU in TW, led the development & growth of the GroupM e- Commerce consultancy unit through strategic architecture of e-Commerce services. Orchestrated Performance Marketing, Data & Tech, and Proprietary Commerce / Retail Media solution capabilities built new revenue streams and offering value-added service for Clients. - Led Commerce Services localization, adoption, and strategic partnership with key platforms, mar-tech solution partners for GroupM’s integrated commerce services for Clients, including: Commerce Media Solutions (Search, Social, Programmatic, On-Platform, Inbound), Social Commerce / KOL Services, Omni-Channel Strategy and Planning, and Commerce Business Consultancy Services. - Oversaw 3 Media Agencies Client’s Digital Commerce Strategy and built the best practices. Led e-commerce consultants & digital marketing planners for Clients’ projects in Digital Commerce, orchestrated Performance Marketing, Business Intelligence, Influencer Marketing resources for Client’s Digital Commerce projects. - Incubated / coached Clients and Agency teams on Commerce Capabilities Growth by training, upskilling workshops, and platforms certifications (Google, Meta, LINE, Criteo, Shopee, Tiktok). - Consulted key Client’s Commerce Growth Strategies and Digital Transformation agendas by CXO forums, campaign reviews, and commerce data analytics.

Digital Marketing, e-Commerce, CRM, Digital Innovations ・Oversaw & led digital transformation of Professional Products Division(incl. 4 brands), tail & prioritize the global digital, media, and EC strategies to the local characteristics for the brands. ・Consulted & collaborated with brands to optimize the ROI of digital marketing campaigns & planning Paid/Owned/Earned digital media investments(Facebook/Google/LINE/KOL marketing). ・Initiated & led innovative digital projects with external tech start-up company, manage the project roadmap & investment, build success case to drive both L’OREAL & partner’s biz. performance. ・Established & optimized EC structure including commercial, operations, and P&L, to drive online revenue. Initiate online-offline integration pilot campaigns to explore the potential opportunities. ・Collaborated with region & brands to implement new digital services including: brand website, owned community platform and CRM. ・Planned & conducted digital training & workshop for division to incubate org. digital capabilities. ・Led division digital/EC team & agencies; and matrix led marketing managers of brands. Direct report to division GM of Taiwan; and matrix report to group CMO & APAC Regional CDO.

e-Commerce, Digital Marketing, Omni-Channel, CRM ・Initiated & led Taiwan online business growth, including: new business development, online sales & digital marketing strategy planning, operation planning, P&L management, talent recruitment & team management. ・Led online business team including: digital marketing, EC operation, SCM, and collaborate with brand marketing, trade marketing & CRM to develop & execute the strategy & business plan. ・Oversaw the digital marketing & e-CRM strategy, managing & allocating the budget for media buying, to optimize ROI & CLV for online business sales. ・Led digital marketing & e-CRM innovative projects including: brand website optimization, O2O promotion cases, SNS(Facebook, LINE) promotion cases, e-CRM/LINE integration project. Led e-Commerce platform expansion projects including: external online channel expansion (momo, Shopee), brand website shopping platform planning. ・Manage external 3rd-party partners: operation & digital agencies, to support business & marketing operations. ・Reported to brand general manager of Taiwan.

- The 24th founding member of LINE TW, the 1st leadership founded Commerce Business team, initiated & architected key e-Commerce services, led & collaborated Biz. Development, Marketing, Product, and Tech teams across TW/JP/KR for e-Commerce business growth in LINE’s ecosystem. - Initiated & launched Commerce services 2014 ~ 2017: LINE Flash Sale, LINE Mart Marketplace, LINE FRIENDS Online Store, LINE Official Account Commerce SaaS, LINE Shopping Affiliate Marketing. - Oversaw the Business Strategy and Product Growth of Commerce Services, led market / consumer research, identified market opportunities, analyzed the feasibilities, conducted pilot cases, optimized the growth metrics, pivoted the strategies, and strategized the business plan from short to long term. Managed P&L / budget of projects, reported to GM of Commerce & HQ. - Led Business Development for Commerce Services, oversaw the acquisition and consultation of Brand Partners from top-tier international brands to SMEs, guided the adoption of LINE Commerce solutions, steered toward success on Brand’s business objectives in LINE’s ecosystem through customized consultation, marketing seminars, marketing workshops, and marketing solution playbooks. - Led Partnership Development and optimized the Commerce services capabilities with 3rd party & internal solution partners including: Payment & Fulfillment Partners, Marketing & Operational Agencies. - Orchestrated Marketing Strategies & Promotion Campaigns of Commerce Services, collaborated with marketing team, content team, and LINE Pay team on user acquisition and retention campaigns for new user and platform GMV growth. Built Omni-Channel practices with tech team for innovative projects. - Managed Operations of Commerce Services, collaborated with Legal, Finance, Customer Care teams for policies and operational process construction and optimization, ensured the stability of services.

Business Development, Digital Marketing ・Specialized in driving business growth of PChome’s key biz. division: PChome online shopping. In charged of: biz. development, category/vendor management, strategic purchasing, category marketing & advertisement sales. ・Planned, implemented the website product categories strategies, developed and increased competitive products to deliver excellent result. Influenced and managed a team to increase annual sales revenue. ・Led team members and coordinated with marketing team to planned, integrated, and implemented full website/ product categories marketing campaigns, included: CRM, e-DM, SNS, online sale campaign & curation. ・Established new initiative products categories by company level strategy and planned/executed business development plans to grow into maturity stage. ・Developed relationships with business partners to improve product selections and price; planned & executed strategic products purchasing plan to build uniqueness & competitive advantages. ・Played as a consultant role combining online/offline marketing, brand strategy, and biz. operation, cooperated with over 500+ vendors to achieve win-win strategies on sales & marketing.