Jimena López Loya
Buyer - Home Appliances @ El Puerto de Liverpool
About
Professional with 5 years of experience in retail, home and kitchen appliances, gourmet, candies and snacks industries, combining advanced purchasing strategies and consumer insights to drive category innovation and business growth. Graduated in International Business from Tecnológico de Monterrey (ITESM), I have honed a results-oriented approach to delivering value in highly competitive markets.At Liverpool, I co-led the successful creation of the company’s first private label for gourmet food, snacks and wines, while also leading the launching of Mexico’s pioneering gourmet market within a department store, redefining the customer shopping experience.Currently pursuing a Master’s Degree in Marketing and Brand Management at Universidad Anáhuac, I am focused on strengthening my entrepreneurial vision and strategic capabilities to deliver innovative solutions in retail industries. Committed to creating transformative strategies and building strong connections that enhance business performance and customer engagement.
Mexico
Mexico City Metropolitan Area
International Trade & Development
Análisis Comercial, Conocimientos comerciales, Implementación de nuevos productos, Inglés, Coordinación de proveedores, Fomento de resultados, Gestión comercial, Rendimiento de ventas, Planificación de compras, Pedidos de compra, Surtido, Negociación de compra, Gestión de compras, Gestión de cuentas, Español, Empresas, Evaluación de negocios, Procesos de compra, Atención al detalle, Toma de decisiones
Experience

Buyer - Candies & Sweets
Main Activities: - Designing strategies to drive growth, profitability, and market share expansion. - Providing training to junior buyers or team members to enhance their skills and align them with company goals. - Regular assessment of supplier performance to ensure quality standards and timely deliveries. Identification of cost-saving opportunities through procurement strategies and supplier negotiations. - Analysis of market trends and innovations to enhance the customer shopping experience - Research and introduction of new product categories aligned with market demand. - Management of more than 120 stores and more than 100 suppliers. - Development of imported merchandise from its design, importation process, distribution and sale. Main Achievements: - Designed and implemented Liverpool’s food private label, driving incremental revenue growth and enhancing customer retention through exclusive, high-quality offerings to market demands. - Partnered with cross-functional teams, including marketing, design, and suppliers, to ensure seamless execution of projects and alignment with company goals.

Buyer - Gourmet
Main Activities: - Review and analysis of key reports to support strategic decision-making within the category. - Direct negotiation with national and international suppliers to secure optimal commercial terms. - Designing strategies to drive growth, profitability, and market share expansion. - Monitoring and developing forecasts for key performance indicators, including sales, inventory turnover, and profit margins. Main Achievements: - Designed and executed the first Gourmet Market in Liverpool department store, transforming the food retail landscape with a selection of premium products and an elevated shopping experience. - Designed and implemented Liverpool’s food private label, driving incremental revenue growth and enhancing customer retention through exclusive, high-quality offerings to market demands. - Elevated Asian Product Category Performance 50% growth 2023 vs 2022 sales by strategically expanding the assortment, optimizing merchandising plans, and capitalizing on emerging consumer preferences. - Designed and launched a new private label water bottle, contributing to a 25% increase in sales for 2023 vs. 2022. - Partnered with cross-functional teams, including marketing, design, and suppliers, to ensure seamless execution of projects and alignment with company goals.

Comercio y Administrativo
ARCOSA
Ciudad de México, México
Jimena López Loya's Contact Information
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