Jim DeLorenzo
Podcast Host @ Jim DeLorenzo Public Relations
About
➤ Everyone has a story to tell, but not everyone knows how to tell a story. Everyone in business knows how important getting their story out is to their brand and reputation, but for many it is a challenge to convert that exposure into their audience taking action. Whether it be membership, event registration, sponsorship or sales, for your story to have impact, it has to be so compelling that they believe in you and your message and want to take the next step. So what does it take to connect with your audience in a purposeful way that has a measurable result? ➊ Create an emotional connection ➋ Articulate the void you are filling ➌ Demonstrate the value you bring Once you have accomplished these three goals it is essential to communicate this message consistently and across the right media channels. Jim DeLorenzo Public Relations does just this, we help our clients get the exposure and the RESULTS they need by helping them move from StoryTelling to StorySelling. Here is what ESPN Founder, Bill Rasmussen said... ❝Jim has been a valuable asset to our business. He is an accomplished professional in public relations...a team player who gets the job done.❞ As a deeply experienced and dedicated PR professional, I take every client, every event and every opportunity on as if it were my own. My commitment to helping my clients succeed is the foundation of everything I do.
United States
Philadelphia
Public Relations & Communications
Small Business, Sports, Entertainment, Professional Services, Entrepreneur, Start-ups, Non-profits, Entrepreneurship, Sports Management, Sports Marketing, Strategic Planning, Public Relations, Business Strategy, Advertising, Event Planning, Marketing, Copywriting, Editing, Event Management, Financial Services
Experience

Podcast Host
Philadelphia, PA
Welcome to the world of impactful storytelling with Jim DeLorenzo, a seasoned professional who has dedicated his career to the art of Public Relations. As the driving force behind Jim DeLorenzo Public Relations, Jim has long known that storytelling is at the heart of his true calling. His mission is to captivate audiences, not just with words, but with stories that drive sales, foster community, and raise awareness. In his podcast, 'Jim DeLorenzo’s Storytelling with a Purpose,' Jim invites you to embark on a journey into the heart of successful public relations campaigns. Join him for engaging conversations that shine a spotlight on the best practices, tactics, and strategies that lie at the core of effective storytelling. Discover the inner workings of storytelling in a professional setting, gain insights into the meticulous process that goes into crafting narratives, and learn how the magic of storytelling can inspire action in listeners, viewers, and readers. Tune in to 'Storytelling with a Purpose' to unlock the secrets of narrative power and explore the art of storytelling in a way that not only captivates but drives tangible results. Get ready to be inspired and informed on the incredible impact of storytelling in the world of public relations.

Principal
Greater Philadelphia
I am a communications executive with over 30 years of experience developing and implementing successful public relations strategies and programs across broadcast, print, digital, and social media channels. I've built business through hundreds of coordinated communications, marketing and media relations programs for SMEs, sports and entertainment properties, non-profits, start-ups and entrepreneurs. I have also led PR and marketing activities ranging from an NCAA Division I athletics program to a fast-growing start-up that went from a small private concern to a publicly-traded company. My management scope ranges from leading teams of up to 23 communications staff and overseeing budgets of up to $10 million. I have developed and managed over 300 cost-effective communications campaigns to date for clients drawn from diverse industries, including technology, financial services, professional services, non-profits, sports and entertainment. ✎ Provide full-scale public relations, marketing communications and event management services. ✎ Create and implement strategies; communicate with diverse constituencies; manage budgets of up to $1 million and all deliverables. ✎ Engage directly with client CEOs, owners, and board members. ✎ Secured earned media coverage in outlets such as “Sports Byline USA,” “Coast to Coast with Art Bell, and “The Dennis Miller Show,” and on FOX News, ESPN and other national radio, cable and broadcast television outlets, as well as the Sports Business Journal, Philadelphia Business Journal, Philadelphia Inquirer, Philadelphia Daily News, SMART CEO, and numerous other media outlets. If you have a story that you need to get in front of a targeted audience or even monetize it, I invite you to have a conversation. Whether or not we decide to work together, I am confident our call will offer insights that will help you in your "StorySelling" journey. You can reach me directly at 215.266.5943 or email Jim@JHDEnterprises.com.

Television Host
Cherry Hill, New Jersey, United States
I host my weekly TV talk show, "Press Conference with Jim DeLorenzo," interviewing authors, entrepreneurs, executives, and other interesting people in a half-hour show that airs every week on Mondays at 3 p.m. Eastern Time, and is archived at http://www.RVNTV.tv. I have also co-hosted RVNTV's "Morning Coffee", their daily morning news and information show, and appeared on other shows on the network as a guest and as a guest host. I have found my weekly show a great opportunity to have my clients gain greater exposure with video content for their websites and social media.

Director of Public Relations
Directed public relations campaigns and assisted on marketing campaigns for a technology company that served the $300 billion global meeting and events industry. • Strategically consulted on and tactically implemented over three dozen successful public relations initiatives in under 18 months, including product launches, press conferences, analyst meetings, and media relations. • Secured earned media coverage including feature stories in the Philadelphia Inquirer, Philadelphia Business Journal, Information Week, Meeting News, Business Travel News, The Daily Deal, and other publications. • Reported to Vice President of Marketing and Chief Executive Officer.

Director of Public Relations
Implemented full-scale public relations and marketing programs for this start-up company, and was instrumental in its growth from a privately-held firm in two cities with 35 employees to a publicly-traded company with over 300 employees in six cities. • Managed four employees, as well as two outside public relations firms and other vendors. • Secured earned media coverage, including the New York Times, Fast Company, Advertising Age, Adweek, Brandweek, Internet Week, Red Herring and other national media. • Reported to President and Chief Executive Officer.

Publicist
RHB Ventures, Inc.
Directed daily public relations and media relations activities for The Champions Tennis Tour, a men's “over-35” professional tennis tour, with weeklong events in major media markets including Tokyo, Los Angeles, New York, Boston, Miami, Seattle and Houston. • Managed all media opportunities for celebrity athletes including Jimmy Connors, Bjorn Borg and John McEnroe. • Traveled to all events in each city, managing on-site operations and interfacing with major corporate sponsors including John Nuveen & Co., Citibank, Coopers & Lybrand and others. • Managed up to 12 on-site staff, as well as 3 headquarters staff. • Reported to Managing Partner.

Director of Media Relations/Sports Information Director
Directed all public relations and other marketing efforts for NCAA Division I intercollegiate athletic program with 24 men's and women's teams. • Interfaced with executives at Big East Conference, Yankee Conference, NCAA, ECAC and other athletic conferences. • Personally responsible for all activities for men’s basketball and football. • Managed on-site production for live television broadcasts in conjunction with CBS Television Network and ESPN, among others. • Directed 23 staff, as well as outside vendors. • Oversaw game-day strategies, media campaigns, direct mail, media relations, event production, and game day operations in press box, pressroom, stadiums and arenas. • Traveled extensively throughout U.S. • Reported to Director of Intercollegiate Athletics and President of University.

Assistant Sports Information Director
Coordinated public relations activities for a variety of athletic teams in this NCAA Division I intercollegiate athletic program, including men’s and women’s track and field, cross country, swimming and diving, tennis, lacrosse and soccer; baseball, softball, field hockey, ice hockey, wrestling, golf, and women’s basketball. • Assisted the director with men’s basketball and football public relations activities, including game day operations. • Reported to Sports Information Director and Director of Athletics.
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