Jim McNiff
Category Manager (Manager Level Role) @ Interstate Batteries
About
Strategic Category and Product Management leader with a proven track record of driving profitable growth, expanding market coverage, and influencing cross-functional teams across the automotive aftermarket. Experienced in delivering actionable insights, guiding high-impact customer programs, and leading go-to-market strategies for national brands. Trusted partner to Sales, Marketing, and Executive teams, with deep expertise in pricing, merchandising, and data-driven decision-making.
United States
Los Angeles Metropolitan Area
Automotive
Planogram Development, Assortment Optimization, Line Review, Business Reviews, Retail, Consumer Products, Product Development, Automotive Aftermarket, Automotive, Product Management, Competitive Analysis, Pricing Strategy, Product Lifecycle Management, Pricing, Product Marketing, Market Analysis, Global Sourcing, Purchasing, Strategic Planning, Go-to-market Strategy
Experience
Category Manager (Manager Level Role)
Interstate Batteries
Lead key aspects of Battery Category Management for a network of large, profitable mass market retailers and wholesale clubs.
Senior Category Manager
Motorcar Parts of America
Torrance, California
Served as a trusted product and brand ambassador to both retail and traditional customers, managing all facets of category strategy to drive profitable growth and informed program decisions.
Product Director
Interamerican Motor Corporation
Canoga Park, California
Directed a team of five automotive professionals overseeing full lifecycle management of finished goods product cataloging and distribution, generating $60M+ in revenue across Asian and Domestic vehicle lines.
Sr. Manager, Merchandising
Interamerican Motor Corporation
Canoga Park, California
Directed merchandising and category growth initiatives across multiple product lines and vehicle applications, with a focus on revenue expansion and brand development.
Product Manager
Interamerican Motor Corporation
Canoga Park, California
Managed end-to-end product strategy for over 6,000 SKUs across Asian car makes, with accountability for vendor management, inventory, and demand forecasting.
Product Manager
DENSO
Long Beach, CA
Spearheaded the North American launch of a core global heavy-duty HVAC product line, targeting $10M+ in projected revenue.
Senior Product Specialist
DENSO
Long Beach, California
Led product expansion initiatives for heavy-duty thermal systems, including the development and execution of go-to-market launch strategies for new product lines.
Product Specialist
DENSO
Long Beach, California
Supported the management of core HVAC product lines for the light-duty aftermarket channel, contributing to product strategy and execution.
Jim McNiff's Contact Information
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