Jim Hyde

Spearheading the introduction and adoption of a new MIS standard of care in Neurosurgery, significantly enhancing surgical outcomes and patient care. Orchestrating and expanding business operations across 13 states through strategic capital and disposable sales initiatives, engaging stakeholders from the OR to the C-Suite. Providing visionary leadership and mentorship to team of Area Development Specialists and Clinic Support teams, cultivating a collaborative environment. Executing comprehensive territory analyses to strategically position NICOʼs BrainPath and Myriad products. Actively leading downstream education and awareness initiatives for hospital Stroke Multidisciplinary teams, contributing to the groundbreaking ENRICH Trial.

Introduced an innovative sacroiliac (SI) fusion device to the Pacific Northwest region, encompassing five states, significantly enhancing brand presence and market penetration. Managed and trained a team of six distributors, driving sales growth and expanding market reach. Trained and supported surgeons in the OR, optimizing device use and patient outcomes. Identified and established clinical sites and target markets for MIS C-arm guided technology. Developed and executed medical practice marketing programs, boosting referrals and device utilization. Recognized as a company mentor and trainer, guiding new Business Development Managers nationally. RTI purchased Zyga January 2018.

Successfully launched the debut of spine robotics technology in the Pacific Northwest, positioning Mazor Robotics as a leading entity in the region. Elevated point-of-sale discussions to hospital senior leadership and C-level executives effectively presenting and positioning solutions to drive decision-making. Secured and facilitated Key Opinion Leader presentations enhancing brand visibility and credibility.

Top performer that was retained in the change from Zimmer Spine direct position to distributor position. Helped distributor establish stability in territory transition and anchoring territories sales. Mentored new junior representatives. Used my industry network to help distributor secure third party lines to compliment Zimmer Spine.

Account development and product promotion of Zimmer Spine in the Western Washington area. Additional responsibilities include the development of junior sales associates within branch. * Selected as trainer for fellow sales associates for Western Regional Meeting, April 2012

Manage Western Washington territory marketing medical devices, with a primary focus on the distributorship’s flagship product line, Zimmer Spine. Establish new and maintain long lasting relationships with neurosurgeons, orthopedic spine surgeons and other medical professionals. Senior leader to sales team responsible for developing and coaching new associates. Top sales performer in a four state region representing Zimmer Spine products in the northwest Washington marketplace. Grew revenue from zero to $1M+ annually by second year with distributorship. Individual sales accounted for 62% of Zimmer Spine product revenue of distributorship in 2010 and 65% in 2011. • Earned multiple sales awards including two-time President’s Club and Pinnacle Award. • Hand-picked to serve on multiple steering committees for Zimmer Spine, providing market- based input on new product development and enhancements, and product direction.