Jim Hallenbeck, CPSA
Director, Supplier Category Management @ Republic National Distributing Company
About
SELECT IMPACT HIGHLIGHTS$9B category influence | $500M+ awarded supplier business | 24-person team across 28 states | 135K+ insights platform engagement | ~35% reporting efficiency improvement | 25 employee promotionsI work with data the way a good editor works with a manuscript. I cut what doesn't belong. I keep what's important. Then I hand you something you can use. For over 20 years, I've turned Circana, NielsenIQ, panel, and POS data into decisions. Not decks. Decisions. The kind that secures distribution, resets shelves, and holds up in a room full of skeptical buyers. Most recently I led category insights for Proximo Spirits across RNDC markets. I owned Joint Business Planning, category reviews, and executive storytelling. I supported retailers that are important to your business — Publix, Kroger, Albertsons, Walmart, Meijer, Total Wine. The work was always the same: find the true thing in the data, say it clearly, and make it easy to act on. I've worked the distributor side, the supplier side, and I've been embedded in chain retail buying offices working the retail side. That matters. It means I understand the commercial tension most analysts only read about. The best category leaders don't just report what happened. They shape what happens next. That's the work I'm looking for. Director of Category Management. Director of Consumer Insights. VP Category. If you're building that team, I'd welcome the conversation. jimhallenbeck@gmail.com
United States
Greater Tampa Bay Area
Wine & Spirits
Key Account Development, Solution Selling, Nielsen, IRI, Fact-Based Selling, Microsoft Excel, Microsoft PowerPoint, Microsoft Copilot, ProSpace, Consumer Behavior, Storytelling, Microsoft Power BI, Alcoholic Beverages, Business Metrics, Strategic Insights, Product Strategies, Talent Management, Strategic Accounts, Selling Ideas, Marketing Strategy
Experience
Director, Supplier Category Management
Republic National Distributing Company
Tampa, FL
Analyzed NielsenIQ category performance across $1B+ in retail sales to identify pricing, distribution, and promotional growth opportunities across a 100+ SKU spirits portfolio Owned pricing architecture and promotional strategy across Proximo Spirits' portfolio, translating competitive data into retailer-ready positioning for Publix, Kroger, Walmart, and other national banners Streamlined reporting processes, reducing manual reporting time by ~35% and accelerating insight delivery to commercial and sales leadership
Vice President Category Leadership
Republic National Distributing Company
Tampa, FL
Led a 24-person category leadership organization across 28 states, establishing reporting, insights, and storytelling frameworks adopted enterprise-wide Directed category management across business segments representing ~$9B in annual revenue, supporting supplier Top-to-Tops, QBRs, and strategic planning across wine, spirits, beer, and RTD portfolios Launched an enterprise insights platform that generated 135,000+ internal views and reduced manual reporting time by ~35% through standardized automation Contributed to 25 employee promotions over 10 years through enterprise training programs and structured talent development
Director Business Development
Republic National Distributing Company
Greater Tampa Bay Area
Generated $500M+ in awarded supplier business through RFP strategy, portfolio positioning, and commercial execution across Florida markets Drove $100M+ in incremental annual revenue through assortment optimization, distribution gains, and SKU rationalization across key retail accounts Shaped assortment, pricing, shelf, and promotional decisions for retailers representing $200M+ in annual category revenue Developed theme-park backbar merchandising strategy contributing ~$300K in annualized revenue Progressed from Sales Representative through Category Captain (Winn-Dixie FL), Strategic Advisor (Walgreens), and Marketing Manager roles — building end-to-end expertise across retail, supplier, and distributor sides
Education
Penn State University
Jim Hallenbeck, CPSA's Contact Information
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