jim brocato

Medical Device and surgical equipment sales to ophthalmologists, surgery centers, hospitals and teaching programs. Medical device and equipment product in-service and training with nurses, medical technicians, practicing physicians and ophthalmology residents. Business development education and training with an emphasis on practice growth in premium intraocular lens market.

* Development and execution of strategic corporate accounts and managed care opportunities. Accounts included, national and regional Integrated Health Care Delivery Systems, Ambulatory Surgery Center Companies, Physician Management Companies, GPOs, HMO's, PPO's and PBMs (including state PBMs such as TennCare) Key Customers: Humana, HCA, Columbia, Medicare Care International, HealthSouth, TennCare, BCBS (14 states) * Leadership Council (top 20%): Six years * Presidents Club (top 5%): Two years * 1 Sales Region Sales, Management & National Accounts

As Director of Clinical & Practice Advancement our team is responsbile for all Clinical & Practice Guidelines, Quality Improvement and Related Advocacy Activities, Specialty Optometry including Sports Vision, Vision Rehabilitation and Contact Lenses. On the Practice Advancement side of things we are resonsibile for all Pratice Management related programs, service and education. Key accomplishments: - Re-organized Clinical Care Department and Developed Clinical & Practice Advancement Structure - Transitioned Clinical Guidelines Process to Evidence Based - In collaboration with CIO, researched, designed and launched first ever online learning platform for optometry called EyeLearn. This included, LMS identification, identified and contracted subject matter experts, instructional design, guidelines and other clinical content integration, marketing and launch strategy.

Development and execution of B2B sales and marketing programs focused on C-Level management with large to mid size employer groups and benefit consulting/ brokerage firms PayFlex is a leading nationwide provider of administration for employee benefit programs with a broad range of services which include FSA, HRA, HSA, Commuter, Dependent Care, along with COBRA and Retirement reimbursement.

Coherent Eye Care is a Management Service Organization developed to assist eye care providers with the development and management of patient centered Clinically Integrated Networks (CINs). CINs apply integrated collaborative approaches to improve care, improve population health, and reduce costs per capita. Eye care CINs are essential in helping private practices thrive and succeed during the rapid transition from fee-for-service to value-based reimbursement models like the Medicare Access CHIP Reauthorization Act 2015 (MACRA).

Mobius Therapeutics is an ophthalmic specialty surgical pharmaceutical company specializing in the development and commercialization of enhanced drug delivery systems. Responsibilities include research, development and execution of National Accounts Strategic Plan focused on increasing product distribution, adoption and payor/third party reimbursement with ASC, Hospitals, Group Purchasing Organizations, Wholesalers and Managed Health Care Organizations. Clients include Amsurg, HCA, HealthTrust, Surgery Partners/Novamed, Surgical Care Affiliates, McKesson, Cardinal, AmerisourceBergen, Health Care Services Corporation (BCBS IL, TX, NW, MT, OK), United Health Care and Aetna. In addition to national account activities, this role includes targeted sales and clinical training responsibility for Ambulatory Surgery Centers, Hospitals, Teaching Programs in IL, IN, Ohio and Milwaukee, WI.