Jill O'Donovan, MBA, PMP

• Managed budget, strategy and reporting for LinkedIn, Facebook, and Instagram paid social campaigns. • Built, optimized and provided recommendations to improve performance for all paid social campaigns. Increased LinkedIn social traffic to Syndio’s website by 67% YOY.

• Owned the strategy and execution for paid advertising retention and acquisition campaigns, including paid social, retargeting and programmatic display and video to support 200+ stores nationwide, eCommerce website and mobile app with annual budget of $5M. • Oversaw creative development, campaign planning and execution of digital marketing initiatives to support paid campaigns. • Onboarded and managed three agency partners and one direct report. • Led initiative to develop website conversion optimization plan to improve conversion rate in organic search and paid advertising efforts.

• Grew paid social revenue performance by ~150% and retargeting revenue performance by ~250% while surpassing ROAS targets. • Analyzed and reported campaign performance to senior leadership using Tableau, Facebook/Instagram Ads Manager, Twitter Ads Manager, Pinterest Ads Manager, Data Studio and Adobe Analytics. Formulated and implemented actionable insights to deliver improvements that continually optimized and exceeded KPI targets. • Communicated with development teams to add pixel/tags to website and integrate product feed of over 12,000 SKUs into ad platforms for dynamic ads. • Spearheaded system-wide omnichannel marketing plan for delivery launch. Plan included internal/external communications, in-store, digital and print advertising campaigns. • Developed and executed market awareness test for new customer segmentation across seven markets in paid social, display and video. Customer research findings used to inform and optimize whitelisted websites and channel priorities. • Led efforts to build new digital marketing channels and tactics including Dynamic Ads, Mobile Wallet coupons, Total Wine & More app push notifications and Untappd to drive revenue and transaction growth.

• Developed marketing campaigns for over 25 grand openings nation-wide driving more than $40 million in sales and 400,000 transactions. • Managed stakeholders, external and internal teams to execute cross-channel marketing plans including direct mail, display, paid social, newspaper, radio and outdoor advertising. • Created dashboard of grand opening customers, sales and marketing KPIs to forecast results and prioritize marketing spend. • Planned and executed integrated marketing campaign for strategic brand launch of Ensign Red Canadian Whiskey generating more than 2,500 incremental unit sales in first 90 days. • Led localized partnerships with NPR, Lyft and other national vendors for localized grand opening store promotions. • Managed partnerships with district managers in 7 states to execute local marketing campaigns to drive incremental transactions and revenue.

• Covered territory worth over $45M, delivering sales plan and margin growth by conducting product trainings with six retail distributor showrooms, metro area registered dealers, remodelers and architect/design firms. • Represented Kohler at D.C. area tradeshows and executed Kohler customer events in Northern Virginia and D.C. with distributor showrooms, remodelers and architect/design firms. • Implemented Kohler, Kallista and Sterling brand programs and promotions including retail displays, new product introductions and promotional offers on focus products. • Presented AIA, IDCEC and HSW accredited trainings to Architect and Design firms in Northern Virginia and D.C. to educate design professionals on Kohler Co. products and drive specifications.

• Identified target universities for MGIM and GLM master's programs. • Located appropriate advertising medium for reaching target students. • MBA Ambassador • MBA Consumer Behavior Lab Assistant

• Managed Kobalt® Garage Organization packaging re-design; to be rolled out to 1700 Lowe’s stores nationwide. Developed new design in conjunction with outside agency by conducting competitive analysis, analyzing customer responses and leveraging consumer behavior theory. • Developed integrated campaign strategy for Kobalt® Garage Organization promotion, ensuring consistent messaging across multi-channel media to provide a streamlined customer buying experience. • Collaborated with brand team to develop brand analytics dashboard in excel. Dashboard enabled brand managers to proactively manage brand KPIs to meet brand tracking goals. • Analyzed web metrics for Kobalttools.com using Google Analytics. Completed competitive website analysis to prioritize website maintenance and presented recommended next steps to CXO. Website was approved for upgrade.

• Managed sales territory with 120 automotive accounts and annual quota of over $750,000 in document sales. • Increased sales in neglected territory performing at 70% of quota and restored it to quota within 6 months. Continued to increase sales within territory over next 9 months, taking territory to 115% of quota.

• Executed company re-branding project including analysis of competitive ad placement, CPM, and audience demographics. Led new ad creation including placement negotiation and selection in top national publications. Developed branded messaging template, brand materials, promotional items, apparel and fleet graphics. • Developed and executed interactive email campaign to over 3,000 independent interior designers for 11 company owned showrooms. This low cost strategy generated an immediate increase in traffic to showrooms in a very difficult economy. • Managed responsibilities for Vice President of Marketing when position was eliminated one month prior to International Home Furnishings Market. Successfully led Century’s marketing efforts by completing new product launch materials, leading marketing sales meetings and managing press relationships under unfavorable conditions. • Obtained product placement and editorial credit for Century products in national and local publications by nurturing media relations. Google search for Century Furniture yielded over 1,000 hits for the two year period. • Managed POS for national and international retail dealers and company owned showrooms including finish displays and interactive customization abaci consisting of over 200 pieces. • Tracked company website statistics from Google Analytics and applied results for improving website content and navigation. • Scheduled and managed all advertising for annual factory sale including development and placement of ad for three regional newspapers, flyer distribution, postcard development and mailing, and social media marketing initiatives.

• Obtained and managed bids and orders for 20-30 customers daily. Managed orders by carefully monitoring required dates, product arrivals, and notifying customers of order status. • Developed process for efficiently handling return goods authorizations, saving branch thousands of lost dollars in return good inventory.

GPA: 3.77 Magna Cum Laude