Jill Serra Wilde

As Farmacy Beauty’s first Creative Director, I have lead a comprehensive brand evolution, shaping the visual identity and tone of voice to reflect the brand’s farm-fresh, science-backed POV. I oversee creative across all consumer touchpoints-from campaign development to product development, package design and visual merchandising-ensuring a cohesive experience across platforms. Creation and maintenance of a comprehensive brand book to align internal teams and external partners on creative standards. Designed a new packaging visual system set to roll out across the full product portfolio over the next two years. Drive creative strategy and execution for all major A+ product launches. Lead visual merchandising design for Ulta Beauty’s national launch and our 2025 Sephora towers, including on-site production oversight in Toronto to resolve structural issues. Present creative concepts and brand strategies directly to key retail partners. In this role, I continue to apply my passion for storytelling, design innovation, and team leadership to elevate the brand in a competitive and ever-evolving beauty landscape.

Owned all creative for two brands simultaneously: KEYS Soulcare (Alicia Keys’ color cosmetics and skincare brand) and Well People (clean color cosmetics and skincare pioneers). Led a team through the entire life cycle of projects, which included ecommerce, video, social, paid media and visual merchandising. Directly reported to Alicia Keys, Roc Nation, as well as both the Chief Marketing Officer and Chief Creative Officer of e.l.f. beauty. Launched Keys Soulcare’s introduction into the color space which was created to enhance and celebrate the user’s natural beauty. CD on all photo and video shoots for both brands to be used across all channels (Ecomm, Paid Media, Visual Merchandising, Emails, Social Media and more).

Director of all creative for the brand. Launched Tracy Anderson Magazine in 2019. Launched the TA Online Studio in 2020. Beauty packaging design. Launched TA + Barney collab. sportswear clothing line. Art direction of photo and video assets. Sourcing and hiring creative talent. Maintained brand identity across all platforms- web, social media, studio signage.

Re-designed and re-branded the magazine in 2015. Conceptualized and art-direct all photo shoots. Collaborate with highly sought-after talent, including Mert Alas, Sebastian Faena, Giampaolo Sgura and Kevin Tachman, while also fostering relationships with up-and-coming photographers and collaborators. Hired & managed design and photography departments. Creative direction for all DFR events and partnerships, including Samsung and Pepsi collaborations. Spearheaded the launch of a new social media plan.

Clients: Vogue, One Kings Lane, Ann Taylor

Art-directed photo shoots for the Beauty and Living sections (still-life and on model) Collaborated with editors and the Design Director to create well thought-out, creative visual design solutions for the magazine each month. Aided in two re-designs of the magazine. Managed junior designers and freelancers. Art directed and designed high-profile advertorial campaigns and photo shoots for collaborations with Bloomingdale’s, Dior, Levi’s, and more. Designed strategic print promotions and event collateral for clients such as Dior, Henri Bendel, Max Factor, and The New York City Opera

-Redesigned promotional materials and brand identity during 2005 magazine redesign -Conceptualized and designed strategic print/web promotions, and event collateral for clients such as Jeep, Lancome, Maybelline, Charlotte Ronson, etc -Managed and art directed freelance designers and design interns -Commissioned and art directed photographers, stylists, illustrators, and web designers

Concentration in Graphic Design and Illustration