Jijun CHU

International Project Manager Assistant - Carita DMI @ L'Oréal

About

Hi there! I'm a PGE student at EMlyon Business School with a strong background in advertising and marketing, combined with practical experience across market research and digital communications. Skilled in consumer behavior analysis and strategic planning, with proven experience leading impactful campaigns and initiatives. I am seeking a marketing internship in the luxury, fashion and beauty industry starting July 2025.

Country

France

City

Paris

Industry

Market Research

Skill

Microsoft Excel, Clienteling, Communication, Strategic Marketing, Market Analysis, Microsoft PowerPoint, Customer Relationship Management, Data Analysis, Digital Marketing, Social Media Management, Accounting, Negotiation and sales, Organizational Leadership, Advertising management, Luxury Marketing, Media Planning, Consumer Behavior, Event Planning, Marketing Strategy, Public Relations

Experience

International Project Manager Assistant - Carita DMI

L'Oréal

2026-1 - Present · 8 mos

Paris, Île-de-France, France

International Marketing Assistant

BYREDO

2025-7 - 2025-12 · 6 mos

Paris, Île-de-France, France

Marketing Intern

MCM WORLDWIDE

2023-5 - 2023-11 · 7 mos

Shanghai, China

Performed weekly CRM analysis across 30+ stores via SAP; mapped client journeys and optimized VIP outreach, gifting, and service personalization; Contributed to national retention program by analyzing 28,000+ client records, identifying sleeping customers, and driving an 11.96% engagement uplift; Assisted retail marketing activations including Shanghai Anfu Road pop-up (+25% traffic) and Maxi Monogram launch; coordinated in-store visuals, GWP stock updates, and celebrity collaborations; Drafted 20+ press releases and collaborated with PR agencies on local communications; Supported KOL seeding and brand ambassador alignment; Adapted global brand guidelines for the Chinese market, ensuring alignment with HQ on CRM messaging and campaign rollouts;

OMEGA Team

Weber Shandwick

2022-12 - 2023-3 · 4 mos

Shanghai, China

Created and optimized 50+ posts across WeChat, RED, and Douyin, leveraged platform-specific trends, increasing social engagement by 20% while ensuring influencer alignment with brand narrative; Conducted social listening and competitive analysis to support brand repositioning and market entry strategies; Coordinated omnichannel campaign support and content validation for product launches tailored to the Asian luxury market;